With digital marketing spend expected to grow by $103 billion in 2019, it’s important to stay ahead of marketing trends for franchises. The most critical trend that franchises have to invest in is content marketing. It is the only channel that allows franchise businesses to communicate their value proposition throughout the entire customer lifecycle. Whether the objective is franchise development or customer acquisition, content marketing will allow franchises to contextualize the messaging to appeal to the target audiences.
To read all six marketing trends, visit Franchise Direct.