A successful franchise marketing plan begins with developing a strategy that will meet your business objectives. Begin with building awareness around your franchise brand. A strong brand name creates trust and loyalty among customers, whether the objective is to sell more franchises or to get customers to the doors. Focus on a localized franchise marketing strategy. Every franchise location should have its own dedicated page with content that is contextualized to that specific location. To learn more about centrally-managed franchise website, visit Franchise Marketing: Benefits of a Centrally Managed Domain.
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