TikTok’s Getting Even More Shoppable

Parallel PathNewsletter

Content originally published on eMarketer

TikTok announced new Shopping Ads in an effort to streamline in-app eCommerce. TikTok is leaning into what it calls the “Infinite Loop,” a buzzy way of redescribing the traditional eCommerce funnel as a cycle where users participate in both purchasing and marketing products. The ads are a threefold attempt at meeting scrollers “wherever they are in the purchase journey” via videos, listings, and live ads. Keep reading to learn about how Tik Tok is bolstering its advertising capabilities.

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