How Google Is Building the Future of Measurement for the Industry

Parallel PathNewsletter

Content originally published on Think with Google

Today, 80% of people in surveyed countries are concerned about the state of their online privacy. In turn, regulators and tech platforms have restricted techniques — such as device IDs and third-party cookies — that advertisers have relied on for decades to reach audiences and measure results. The advertising industry needs to innovate and collaborate to meet people’s expectations for privacy and help businesses grow sustainably. Continue reading to learn Google’s strategy to keep people’s information safe while continuing to support businesses marketing objectives.

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