Content originally published on Think with Google
While focusing on measurement can help marketers fuel both short-term and long-term growth, not all measurement approaches are created equal. Success depends on having the right media strategies and tools. It may be tempting, for instance, to concentrate only on immediate results during disruptive times. But savvy marketers will combine their short-term and long-term business goals and take a more holistic full-funnel approach to YouTube. Keep reading to understand why Google recommends utilizing full funnel tactics to boost return on investment.
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