Twitter’s Advertiser Pool Began Draining Months Before Musk Takeover, Analysis Finds

Content originally published on Marketing Dive

Musk’s first week at the Twitter helm has sparked a fresh round of controversy, with a rash of executive exits and renewed concerns over brand safety and security that have led major advertisers and agencies to step back from the platform. MediaRadar’s analysis indicates many in the industry anticipated a chaotic transition and began cutting their investments as early as the spring. Continue reading to learn how Twitter was performing prior to the Musk takeover and what the future holds for the social platform.

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