Analyzing the Health Insurance Customer Journey

Megan JoosteBlog, Content Marketing, Inbound, Marketing, Matrix

You know the saying about taking a walk in another person’s shoes? If you’re in the business of providing health insurance plans, your marketing efforts need to start by donning more than just a new pair of shoes. To really understand how people find their way to your company, and also understand their experience once they’re there, you need a … Read More

Enabling Enhanced Ecommerce With and Without Shopify

Greg GarrisonBlog, Matrix, Web Analytics

Enhanced Ecommerce is an extension of the reporting available via Google Analytics Ecommerce reporting. As the name suggests, enabling this reporting expands upon what e-commerce information is available within Google Analytics. Enhanced Ecommerce provides additional information around shopping behaviors and checkout behaviors.  Examples of Enhanced Ecommerce Reports Enabling Enhanced Ecommerce (EE) looks to populate the information highlighted in the screenshots … Read More

Parallel Path Names Michael Shore Senior Director of Strategic Consulting

Megan JoosteNews/Press

Parallel Path is thrilled to announce that Michael Shore has joined the agency as Senior Director of Strategic Consulting. Michael has over ten years of marketing expertise and recently rejoined Parallel Path after a tenure at 3Q Digital, a well regarded digital agency, where he led their global relationship with LinkedIn out of Dublin, Ireland. Prior to that, he had … Read More

Paid Media Tips for Brand Safety During COVID-19

Willow SmithBlog, Matrix, PPC

Brand Safety encompasses all the strategies and activities brands employ to safeguard their reputation while advertising online. This spans from paid media strategy all the way down to ad placement, as well as ad content. Traditionally when marketers think about brand safety, it’s in reference to where ads are placed online and ensuring “safe” content adjacency. This entails making sure … Read More

Tips for Better Digital Marketing Analytics for Outdoor Brands

Greg GarrisonBlog, Matrix, Web Analytics

google analytics for outdoor brands

You know the saying: “you can’t manage what you don’t measure?” Even if your wellness brand is in a moment of growth, without truly understanding how your digital marketing efforts are affecting that growth, it will be difficult to craft a strategy that ensures that growth will continue. Here are four analytics tips for better tracking of your digital marketing … Read More

Social Media Advertising Updates 2020

Daniel CunninghamBlog, Matrix, Social Media

The world of social media advertising can feel like it is evolving at light speed. To help you stay on top of opportunities to achieve your marketing goals, we wanted to take a moment to share a current overview of all Q1 and Q2 changes to Facebook, Instagram, Twitter, Snapchat, Linkedin, Pinterest, and TikTok . Facebook & Instagram Updates New … Read More