GA4 Predictive Audiences

Wyeth LeemonBlog, Web Analytics

GA4 Predictive Audiences

Agency POV Google recently rolled out their highly anticipated Google Analytics 4 that leverages machine learning models to provide marketers with some unique tools that can help improve performance and drive results across Google Ads. Perhaps the most intriguing of these is the ability to create Predictive Audiences. Before diving too deeply into this article it must be noted that … Read More

Google Analytics 4

Greg GarrisonBlog, Web Analytics

Everything you need to learn about Google Analytics 4

Google’s most significant change to its analytics platform launches in response to a cookie-less future. What you need to know to keep your competitive edge. Introduction to GA4 Google recently released its newest analytics offering, Google Analytics 4, and that’s a big deal. GA4 is an entirely new analytics platform from Google that is meant to address and combat the … Read More