The Digital Marketing Analytics Checklist

Parallel PathBlog, Web Analytics

A Digital Marketing Checklist to Make Your Data Work for You   Digital marketing analytics can provide a wealth of information regarding consumers’ preferences, behaviors, and desires. It can also help marketers measure the effectiveness of their marketing practices and strategies. There are hundreds of ways for brands to use data to grow their business.   Unfortunately, many businesses don’t know … Read More

Enabling Enhanced Ecommerce With and Without Shopify

Greg GarrisonBlog, Matrix, Web Analytics

Enhanced Ecommerce is an extension of the reporting available via Google Analytics Ecommerce reporting. As the name suggests, enabling this reporting expands upon what e-commerce information is available within Google Analytics. Enhanced Ecommerce provides additional information around shopping behaviors and checkout behaviors.  Examples of Enhanced Ecommerce Reports Enabling Enhanced Ecommerce (EE) looks to populate the information highlighted in the screenshots … Read More

Tips for Better Digital Marketing Analytics for Outdoor Brands

Greg GarrisonBlog, Matrix, Web Analytics

google analytics for outdoor brands

You know the saying: “you can’t manage what you don’t measure?” Even if your wellness brand is in a moment of growth, without truly understanding how your digital marketing efforts are affecting that growth, it will be difficult to craft a strategy that ensures that growth will continue. Here are four analytics tips for better tracking of your digital marketing … Read More