The Digital Marketing Analytics Checklist
A Digital Marketing Checklist to Make Your Data Work for You Digital marketing analytics can provide a wealth of information regarding consumers’ preferences, behaviors, and desires. It can also help marketers measure the effectiveness of their marketing practices and strategies. There are hundreds of ways for brands to use data to grow their business. […]
Mental Health Training for Coaches a New (and Welcome) Requirement across Colorado Athletics
Mental health in children is at the forefront of the national health conversation. Per the latest data via the National Survey of Children’s Health, depression, anxiety, and behavioral or conduct problems remain prevalent among children and adolescents across the United States. This fall, the Colorado High School Activities Association is making a bold move to […]
Facebook News Feed Update
10 Strategy Adjustments for Businesses By now, you may have heard the big news about the Facebook News Feed Update that Facebook released at the end of this past week. Facebook will be prioritizing posts from friends and families over those posted by Pages (businesses, brands, and publishers). Here is our take on the […]
Top 10 SEO Problems with Legacy Websites
Looking into the workings of your old website can be a lot like looking in your attic – you don’t get up there very much and when you do, you find lots of stuff that isn’t any good. And, you occasionally locate items that you should probably get rid of or fix. Since your site […]
Hitting Us When it Hurts – Can These Digital Ads Relieve the Pain?
I was recently checking the status of my bank account online and found an ad embedded within the line items on my bank statement; where I had made a monthly payment – the type of payment that makes you grit your teeth in frustration each month at how much you’re paying for a service, like […]
Marketing Messaging – Leading or Following?
As I was listening to the radio yesterday, I heard (yet another) health insurance company commercial. In this particular commercial, Jim’s “couch” is bemoaning the fact that he is lonely because Jim is out doing things like hiking or mountain climbing rather than sitting home with the couch. This commercial sounded almost exactly like […]
Organic Keyword Data: 100% Dead (not provided)
Recently we published an article on our blog about the increase of organic visits being attributed to (not provided). In that post, Chris Thompson uncovers data that shows how (not provided) has infectiously spread across our clients’ sites and, at the time of Chris’ post in early August, 51% of visits to our clients […]
Web Analytics is a Valuable Agency Offering
Understanding complex website data is becoming increasingly important for companies. How do visitors find your website? Once they arrive, how do the visitors interact with your site? What content do they consume? What pages on the site most often lead to a desired action? Are your visitors converting? Companies tackle these questions daily, and […]
Marketers First, Data Analysts Second
Marketers have gone from being experts on who purchases their product and how to communicate with them to people who study data and implement software. Meanwhile, an underutilized group of web analysts pulls reports and isn’t truly engaged in the marketing process. These two groups are complementary, yin and yang, two peas in a […]