Paid Media Tips for Brand Safety During COVID-19

Willow SmithBlog, Matrix, PPC

Brand Safety encompasses all the strategies and activities brands employ to safeguard their reputation while advertising online. This spans from paid media strategy all the way down to ad placement, as well as ad content. Traditionally when marketers think about brand safety, it’s in reference to where ads are placed online and ensuring “safe” content adjacency. This entails making sure … Read More

Health, Wellness, and Lifestyle Marketing for 2020 and Beyond

John KadlicHealth and Wellness, Marketing, Matrix, Perspective

Rise above the silos to craft winning strategies It wasn’t too long ago that the healthcare, wellness, and lifestyle industries were viewed as mostly siloed spaces without much crossover. Now that narrative has shifted, and the consumers expect the integration of health, wellness, and lifestyle as they seek a more holistic view of wellbeing. For those in health, wellness, and … Read More

Mental Health Training for Coaches a New (and Welcome) Requirement across Colorado Athletics

Megan JoosteHealth and Wellness, MatrixLeave a Comment

Mental health in children is at the forefront of the national health conversation. Per the latest data via the National Survey of Children’s Health, depression, anxiety, and behavioral or conduct problems remain prevalent among children and adolescents across the United States. This fall, the Colorado High School Activities Association is making a bold move to help improve the mental health … Read More

Top 10 SEO Problems with Legacy Websites

Matt StoneMatrix, SEOLeave a Comment

Looking into the workings of your old website can be a lot like looking in your attic – you don’t get up there very much and when you do, you find lots of stuff that isn’t any good. And, you occasionally locate items that you should probably get rid of or fix. Since your site was built and deployed, many … Read More

2013 SEO Ranking Factors Explained

Chris ThompsonMatrix, SEOLeave a Comment

Moz, the industry thought leader for SEO, released their annual research and analysis on the SEO ranking factors. Every year Moz performs an in-depth analysis in an attempt to answer the question “how do you rank number one on Google?” Unfortunately, the search engines do not share their actual algorithm, so we don’t know for certain which factors they truly … Read More

Do You Need to Clean Up Your Data?

Matt NeSmithMatrix, SEO, Web AnalyticsLeave a Comment

  Analytics is one of the best tools available for tracking a wide variety of metrics related to your website. Want to know how much traffic you are receiving for any given time period? Covered. Want to see how visitors are moving through your site after they reach it? You can do that too. But Analytics is only as good … Read More

Consolidate Your Website’s SEO Value With Subfolders

Matt NeSmithMatrix, SEO3 Comments

Vincent van Gogh’s Portrait of Doctor Gachet sold for $82.5 million at Christie’s New York in 1990. A 1962 Ferrari 250 GTO was purchased for the sum of $35 million by a car collector in the United States. What do these two items have in common? Nothing. However, they are both objects that hold a lot of value. The same … Read More

AdWords Account Health: Search Query Reports

Jack VanLeeuwenMatrix, PPCLeave a Comment

  As AdWords accounts mature, optimization processes are necessary to maintain and improve the health of any paid search account. Data collected from Search Query Reports (SQRs) is a powerful ally in this quest. After all, the physical therapy clinic in bergen county reflect exactly how users are searching for your vape pen starter kits products or services. Search Query … Read More

Identifying Impacts from Search Engine Algorithm Updates

Rick HobergMatrix, SEOLeave a Comment

  As search engines continue to evolve, it is becoming more important than ever to monitor organic traffic to your website. While some webmasters and SEOs will argue that as long as you are employing white hat tactics, you don’t need to monitor your traffic and rankings, I’m not completely sold. In fact, I think that in most cases this … Read More

Let’s Get Personal; Why Your Rank Shouldn’t be Your Only Focus

Matt NeSmithMatrix, SEOLeave a Comment

  It is easy to rely on keyword rankings as a determinant of SEO success, but whether you are tracking your rankings manually or using a tool to determine your position in search results automatically, the rankings shown won’t tell the whole story. Rankings are a barometer, but in the big picture, they’ve become too variable and personalized to be a singular … Read More

Simple Excel Tricks for PPC Ad Copy Writing

Katie WurdackMatrix, PPCLeave a Comment

  When it comes to writing ad copy, the last thing you want is technology blocking your creativity. Follow these simple steps and you’ll be writing your ad copy more efficiently than ever! Whether you’re new to PPC or you’re a seasoned ad copy aficionado, you should have an easy-to-access excel sheet with all the parameters set upon opening. Follow … Read More

SEO Strategy vs. Tactics

Chris ThompsonMatrix, SEOLeave a Comment

by Chris Thompson with Hardy Kalisher Do you have an SEO strategy? That question might be the most important question you can ask your SEO agency. Yes, “SEO strategy” has become something of a trendy term and as a result is it is used by many, yet understood by few, and developed by even fewer. Google Trends Report on SEO … Read More

Strategic Marketing Guide for Media Interviews

Hardy KalisherInbound, MatrixLeave a Comment

Your PR efforts are resulting in interviews with journalists and bloggers. But, are you maximizing your PR opportunities to drive visitors to your website? Many traditional publications will post online versions of their articles giving them double the opportunity to drive potential customers to your website.  Maximize your marketing reach with our Strategic Marketing Guide for Media Interviews. What’s your … Read More

5 Ways to Learn Internet Marketing

Chris ThompsonInbound, MatrixLeave a Comment

The role of the Internet in modern business has transitioned from niche to critical. Entire businesses can now function and market exclusively online. Instead of having one intern that managed all aspects of an online presence, entire teams and departments are deployed to navigate multi-channel digital strategies. What is even more fascinating is the speed at which our industry has … Read More

Casting Your Net Wide

Billy McCallMatrix, PPCLeave a Comment

The importance of not just using search and display, but expanding with video advertising when the assets are available. Have you ever heard the phrase, “Don’t put all of your eggs in one basket?” Of course you have. Well, that phrase is applicable to many paid search campaigns that are only using search and display. In paid search and internet … Read More

10 Reasons Why You Should Focus on Ad Copy

Jennifer DuensingMatrix, PPCLeave a Comment

Data is a huge part of our everyday in the PPC space.  We focus on keyword selections, bidding options, dimensions and advanced settings. However, do we really apply the same keyword principles as we should with our ad copy? Here are 10 reasons why you should stop only focusing on keywords and bidding and spend more time analyzing your ad … Read More

Getting the Facts Straight on Social Media and SEO Part 1

Rick HobergMatrix, SEO1 Comment

As the SEO industry continues to develop and evolve, social media is becoming an undeniable, albeit still relatively small, force in the search engine algorithms. It may sound cliché, but with the recent influx of articles and blog posts on social media and SEO, how are you to know what is true, let alone what tips and observations will help … Read More