Twitter’s Advertiser Pool Began Draining Months Before Musk Takeover, Analysis Finds
Content originally published on Marketing Dive Musk’s first week at the Twitter helm has sparked a fresh round of controversy, with a rash of executive exits and renewed concerns over brand safety and security that have led major advertisers and agencies to step back from the platform. MediaRadar’s analysis indicates many in the industry anticipated […]
How To Maximize a Full-Funnel Media Strategy With Measurement
Content originally published on Think with Google While focusing on measurement can help marketers fuel both short-term and long-term growth, not all measurement approaches are created equal. Success depends on having the right media strategies and tools. It may be tempting, for instance, to concentrate only on immediate results during disruptive times. But savvy marketers […]