5 Charts on AI’s Role in Marketing

Content Originally Published on eMarketer Marketers are using AI to help with their more top-of-funnel efforts, but that may soon change.Marketing operations, analytics, and technology is one of the top areas of investment for marketers in the year ahead, according to Matter Communications. AI could take on a bigger role in measurement and analytics as […]

MIT Sloan Research on Artificial Intelligence and Machine Learning

Content Originally Published on MIT Management Sloan School There’s little question artificial intelligence and machine learning are playing an increased role in making business decisions. A 2022 survey of senior data and technology executives by NewVantage Partners found that 92% of large companies reported achieving returns on their data and AI investments — an increase […]

What To Expect in 2023 in AI

Content Originally Published on Stanford University Human-Centered Artificial Intelligence Foundation models – giant models that can be used for a variety of downstream tasks without additional training – have been seeing huge progress, and that will only improve next year, says Chris Manning, the Thomas M. Siebel Professor in Machine Learning in the School of Engineering, professor […]

Generative AI Can Help You Tailor Messaging to Specific Audiences

Content Originally Published on Harvard Business Review Marketers and communications strategists deploy audience segmentation plans all the time, but rarely based on decoding the “Hidden Who.” Admittedly, applying this lens to every communication is a tall order. But new technology may be able to help. Notably, artificial intelligence tools such as OpenAI’s ChatGPT can be […]

How Data and AI Can Advance Health Equity

Content Originally Published on HealthCareDive As pervasive health disparities in the U.S. continue to widen, data and artificial intelligence offer the potential to help close that gap. New technologies can analyze large, diverse data sets, informing the work of researchers, decision makers and policymakers across healthcare. If done correctly, AI can ultimately improve care delivery, […]

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