About Us

We live and work at the intersection of health, wellness, and lifestyle. As marketers, analysts, technicians, we thrive on challenges and collaboration as we help our clients achieve their goals.

Take the first step towards success

Our Story


We've been crafting and deploying highly-effective marketing solutions for our clients since 2006. Our passion and reason for being is - and always has been - to help our clients achieve unprecedented growth and impact through the power of digital marketing. But, like the great mountaineer, Ed Viesturs wrote, "The summit is just a halfway point." We're also committed to forging strong and lasting relationships - between the agency and our clients, our clients and their customers, and within our company.

We use a topographical map to represent how we approach each engagement: human-centric, and data-driven.

To read a map isn't enough to know how to navigate your way to the summit. Data draws the map; the contoured parallel lines of the topographical map represent the data of the journey before us as we take on each new engagement. Then, experience and intuition chart the course as we work together as a team towards the summit - then each summit beyond.

Take your first step with us
"The summit is just a halfway point."
– Ed Viesturs

Leadership

John Kadlic, CEO

John joined Parallel Path as CEO in 2018 after spending more than two decades as an executive in the digital marketing industry working at agencies and consultancies ranging from IBM iX to Resource/Ammirati, one of the largest independent digital firms in the U.S. During his career, he has brought together strategic, creative, user experience, technical and analytical talent to imagine and deliver exceptional digital experiences for clients across multiple industries. John is a frequent speaker at industry events and is passionate about building strong brands by helping them take a strategic digital approach to achieve their marketing and business objectives. He is a graduate of Miami University with an MBA from Case Western University and serves on the board for several non-profit organizations. An avid outdoorsman, John enjoys exploring what Colorado has to offer with his wife and two kids.

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John Kadlic, CEO

John joined Parallel Path as CEO in 2018 after spending more than two decades as an executive in the digital marketing industry working at agencies and consultancies ranging from IBM iX to Resource/Ammirati, one of the largest independent digital firms in the U.S. During his career, he has brought together strategic, creative, user experience, technical and analytical talent to imagine and deliver exceptional digital experiences for clients across multiple industries. John is a frequent speaker at industry events and is passionate about building strong brands by helping them take a strategic digital approach to achieve their marketing and business objectives. He is a graduate of Miami University with an MBA from Case Western University and serves on the board for several non-profit organizations. An avid outdoorsman, John enjoys exploring what Colorado has to offer with his wife and two kids.

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Hardy Kalisher, Chief Client Officer

As Parallel Path's Chief Client Officer, Hardy develops new client partnerships, leads our team of strategic consultants and provides marketing leadership to clients and the agency. Hardy has developed and executed marketing strategies for global brands, Fortune 500 companies, SMB and start-ups. His experiences in health, wellness, and lifestyle brands have been invaluable in supporting client partner growth at Parallel Path since 2012. Hardy began developing his craft as an entrepreneur and marketing innovator in the early 1990s, launching his first businesses before he graduated from college. Combining his enthusiasm for journalism, music, and lifestyle brands, Hardy leveraged early digital marketing technologies as an entrepreneur in the music business in the mid-1990s. Hardy has been the Head Coach of Boulder High School Boy's Soccer since 2006. With 3 trips to the Colorado State Championship Game, winning 2 of them, Hardy’s team is consistently ranked as one of the high school programs in the country. Hardy and his wife, Kendra raise 3 boys in Boulder, Colorado. Somewhere in between all his passions, he finds time to ski, hike, mountain bike and plays fetch with his two golden doodles.

Dawn Peters, Controller

Dawn is the Controller at Parallel Path where she spends her time following all of the fun and exciting accounting/finance rules and regulations needed behind the scenes for any business to run smoothly. She is a Certified Management Accountant and has more than 19 years of experience crunching numbers and managing company finances. She is committed to lifelong learning and continued professional development in her field of expertise and is always looking for ways to expand her horizons. When she is not busy talking about assets and liabilities, she enjoys hanging out with her family and friends, listening to good music, and exploring red wine blends.

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Dawn Peters, Controller

Dawn is the Controller at Parallel Path where she spends her time following all of the fun and exciting accounting/finance rules and regulations needed behind the scenes for any business to run smoothly. She is a Certified Management Accountant and has more than 19 years of experience crunching numbers and managing company finances. She is committed to lifelong learning and continued professional development in her field of expertise and is always looking for ways to expand her horizons. When she is not busy talking about assets and liabilities, she enjoys hanging out with her family and friends, listening to good music, and exploring red wine blends.

Directors and Managers

Carrie Kleist

Carrie Kleist

Operations Lead

Carrie Kleist is a Senior Operations Manager at Parallel Path responsible for overseeing the day-to-day move throughout the agency on time and on budget. Carrie is passionate about great teamwork and cultivating a positive work environment. At her previous roles, she worked with clients such as the Harley-Davidson Museum, Kimberly-Clark and Delta Dental.

Carrie is a Cheesehead from Milwaukee, although she prefers dark chocolate with a side of wine. Carrie is a world traveler including in Asia, Europe and Central America and when she's back at home, she enjoys hiking trails and riding horses.

Danny Moscoso

Danny Moscoso

Managing Director of Earned/Owned Media

As Managing Director of Earned and Owned Media, Danny develops SEO and content strategies to help clients grow. He always has the pulse on trends in search marketing and Google’s always changing algorithms and search engine results pages.

Before switching to a career in digital marketing, Danny worked in a residential treatment setting for amazing kiddos; structuring their days, listening to their stories, and teaching them how to follow directions and how to be safe. Danny is always keeping an eye out for the next trip, whether it’s back to Peru to visit friends and family, going out for live music, or biking.

Willow Smith

Willow Smith

Managing Director, Performance Media

After working at several agencies and global consulting firms, Willow joined Parallel Path seeking an agency more aligned with her personal values around health, wellness, and lifestyle. Parallel Path is a perfect fit.

Willow really enjoys the strategic aspect of her job - to be presented with a scenario and then come up with creative and data-driven ways to accomplish client goals. She has lived in Boulder since 2012 and, in true Boulder form, she enjoys doing anything outdoorsy - hiking, backpacking, camping, kayaking, fishing, or just going to a park and reading a good book. 

Casey Winslow

Casey Winslow

Creative Director

Casey leads Parallel Path creative services that includes a wide variety of design projects. His experience ranges from software UI & design, app design, print design, logos, billboards, animation, front-end development, and managing a team of other designers. Casey loves solving visual problems and contributing to a more beautiful world through design.

As an outdoorsmen and beard enthusiast, Casey appreciates working at an agency focused on serving the health, wellness, and lifestyle industries. His typical adventures include festivals, snowboarding, backpacking, mountain biking, and hiking.

Our Core Values

The Team, The Team,
The Team

While all of us possess immense talent individually, no one is more important than the team.  We experience joys together. We struggle together. We grow together.

An Artisan’s
Mindset

We are all craft persons.
We care deeply about the work we do and put our personal stamp on it every day.
We have high standards and are always thinking ahead.

An Indomitable
Spirit

We see opportunity in everything.
It’s not the critic who counts - it’s the one who brings courage, optimism and enthusiasm to the moment.
   We are ready.