About Us

We are "digital-first" marketers passionate about supporting the well-being of people served through our health, wellness, and lifestyle clients.

Take the first step towards marketing success

Why digital-first marketing?

Your audience doesn't consciously segment their media consumption by "traditional" and "digital" channels. That's marketing-speak. However, their behavior tells us they do. From the digital natives to digital immigrants, the first thing your audience does when they wake up in the morning is to grab their smartphone and start to consume media impressions and content, before even getting out of bed. And we believe in the lift gained from integrated campaigns across traditional media such as broadcast TV, print, and billboards.

It's our point of view that before creating a traditional media plan it's wise to make sure you have maximized the opportunity with digital channels that typically give you a more measurable and higher ROI.

Start where your audience begins their day.

Our Story

We've been crafting and deploying highly-effective marketing solutions for our clients since 2006. Our passion and reason for being is - and always has been - to help our clients achieve unprecedented growth and impact through the power of digital marketing. But, like the great mountaineer, Ed Viesturs wrote, "The summit is just a halfway point." We're also committed to forging strong and lasting relationships - between the agency and our clients, our clients and their customers, and within our company.

We use a topographical map to represent how we approach each engagement: human-centric, and data-driven.

To read a map isn't enough to know how to navigate your way to the summit. Data draws the map; the contoured parallel lines of the topographical map represent the data of the journey before us as we take on each new engagement. Then, experience and intuition chart the course as we work together as a team towards the summit - then each summit beyond.

Take your first step with us

"The summit is just a halfway point."
– Ed Viesturs

Leadership

John Kadlic

Chief Executive Officer

John joined Parallel Path as CEO in 2018 after spending more than two decades as an executive in the digital marketing industry working at agencies and consultancies ranging from IBM iX to Resource/Ammirati, one of the largest independent digital firms in the U.S. During his career, he has brought together strategic, creative, user experience, technical and analytical talent to imagine and deliver exceptional digital experiences for clients across multiple industries. John is a frequent speaker at industry events and is passionate about building strong brands by helping them take a strategic digital approach to achieve their marketing and business objectives. He is a graduate of Miami University with an MBA from Case Western University and serves on the board for several non-profit organizations. An avid outdoorsman, John enjoys exploring what Colorado has to offer with his wife and two kids.

Hardy Kalisher

Chief Growth Officer

As Parallel Path's Chief Growth Officer, Hardy develops new client partnerships, leads our team of strategic consultants, and provides marketing leadership to clients and the agency. Hardy has developed and executed marketing strategies for global brands, Fortune 500 companies, SMB, and start-ups. His experiences in health, wellness, and lifestyle brands have been invaluable in supporting client partner growth at Parallel Path since 2012. Hardy began developing his craft as an entrepreneur and marketing innovator in the early 1990s, launching his first businesses before he graduated from college. Combining his enthusiasm for journalism, music, and lifestyle brands, Hardy leveraged early digital marketing technologies as an entrepreneur in the music business in the mid-1990s. Hardy has been the Head Coach of Boulder High School Boy's Soccer since 2006. With 3 trips to the Colorado State Championship Game, winning 2 of them, Hardy’s team is consistently ranked as one of the top high school programs in the country. Hardy and his wife, Kendra raise 3 boys in Boulder, Colorado. Somewhere in between all his passions, he finds time to ski, hike, mountain bike, and play fetch with his two golden doodles.

Angela Harper

Vice President of Operations

Angela is Parallel Path's Vice President of Operations with a long history as an integrator of people, processes and tools. She proactively works to ensure an exceptional level of delivery for all clients by focusing on continuous process improvement, coaching and problem solving to create a high impact and dynamic work environment that’s built with trust and authenticity at its core. Angela also has over 20 years of portfolio, program, project and resource management and has worked across clients in the Healthcare, CPG, Retail and Public sectors. As a passionate sports fan Angela also enjoys spending time attending various sporting events and is an advocate for shelter pets and pet adoption nationwide.

Ethan Sullivan

Controller

Ethan brings over two decades of experience as “the numbers guy” to his role as Controller. He’s passionate about using data to create financial and operational reports that bring meaningful insights to the projects, clients, and overall business of Parallel Path. Throughout his career in the marketing, advertising, and professional service space, he’s not only mastered the ins and outs of company finances, but also honed a uniquely creative skillset—one that comes in especially handy for problem-solving, analytical thinking, and leadership. Outside of work, Ethan enjoys spending time with friends, traveling with his husband, and rooting on the Ohio State Buckeyes.

Christin McNeil

Director, Strategic Consulting //
Market Director

As Director, Strategic Consulting, and Market Director for Ohio, Christin brings 20 years of agency and client-side experience creating global omnichannel brand experiences for B2B and B2C organizations, including healthcare systems, sustainable energy, and home lifestyle companies. Her multi-faceted marketing skillset includes deep expertise in digital and traditional marketing strategy planning, ecommerce, paid media, public relations, copywriting, product placement, and leading large cross-functional teams. Christin is passionate about pioneering new approaches and using her marketing talents to support mission-driven brands doing good work that matters. As a former Division I collegiate track and field athlete, Christin continues to infuse health and wellness into her lifestyle through Peloton cycling, yoga and teaming up with her husband to nurture their kids’ multi-sport interests.

Samantha Mueller

Director, Strategic Consulting //
Market Director

As Director, Strategic Consulting, and Market Director for Colorado, Sam brings over 16 years of marketing and brand-building experience both on the client and agency side, across well-known consumer brands and small start-ups. Sam spent more than a decade with Danone North America building purpose-driven brands such as Activia, Danimals, Horizon Organic, Silk, and International Delight. She served as Director of the enterprise-wide Consumer Engagement organization, leading teams in the development of creative campaigns, integrated marketing plans, and brand activation programs. Prior to joining Danone (formerly WhiteWave) in 2010, Sam was an Account Executive at a marketing and advertising firm in Madison, Wisconsin, where she worked on numerous accounts such as American Family Insurance, Madison Museum of Contemporary Art, and Dean Healthcare, a regional healthcare network. Sam lives in Lafayette, Colorado with her two daughters Olivia and Kira. Sam’s youngest daughter, Kira, was born with a rare genetic condition, Hypohidrotic Ectodermal Dysplasia, compelling Sam toward a new purpose and passion for affecting positive change in the area of healthcare research and advocacy.

Directors and Managers

Carrie Kleist

Operations Lead

Carrie Kleist is a Senior Operations Manager at Parallel Path responsible for overseeing the day-to-day move throughout the agency on time and on budget. Carrie is passionate about great teamwork and cultivating a positive work environment. At her previous roles, she worked with clients such as the Harley-Davidson Museum, Kimberly-Clark and Delta Dental.

Carrie is a Cheesehead from Milwaukee, although she prefers dark chocolate with a side of wine. Carrie is a world traveler including in Asia, Europe and Central America and when she's back at home, she enjoys hiking trails and riding horses.

Willow Smith

Managing Director, Performance Media

After working at several agencies and global consulting firms, Willow joined Parallel Path seeking an agency more aligned with her personal values around health, wellness, and lifestyle. Parallel Path is a perfect fit.

Willow really enjoys the strategic aspect of her job - to be presented with a scenario and then come up with creative and data-driven ways to accomplish client goals. She has lived in Boulder since 2012 and, in true Boulder form, she enjoys doing anything outdoorsy - hiking, backpacking, camping, kayaking, fishing, or just going to a park and reading a good book.

Amanda Williams

Director of Integrated Strategy and Insights

Amanda is Parallel Path’s Director of Integrated Strategy and Insights. A tenured strategist and marketer with nearly 20 years of experience, Amanda’s career has been focused on accelerating the growth of national brands through strategy, digital marketing, social media, partnerships, and live experiences. Working across the health & wellness, non-profit, and retail industries, Amanda has leveraged consumer insights to build and implement successful marketing strategies for Abbott Nutrition (Pedialyte, Zone Perfect, EleCare, and various PediaSure products), EVP Eyecare, Express, Imagine Pediatrics, Kohl’s, the NCAA, Nationwide Children’s Hospital (On Our Sleeves), Procter & Gamble, Quaker, Rocky Mountain Health Plan, TENA, and Victoria’s Secret PINK.

Prior to joining Parallel Path, Amanda spent well over a decade in both corporate brand and agency environments before launching her own strategic consulting firm in 2018 that focused on building marketing and digital strategies to cultivate brand growth.

In her role as Director of Integrated Strategy and Insights, Amanda leads and manages all aspects of the marketing strategy department establishing frameworks, methodologies and processes grounded in consumer and B2B audience insights that create a unique, data-driven approach to developing successful client marketing strategies. In addition, Amanda and her team are focused on creating unique, research-backed thought leadership at the intersection of digital-first marketing and the health & wellness industry.

Amanda is a graduate of the University of Kentucky and is based in Denver where she enjoys the outdoors, cooking, and painting.

Billy McCall

Director of Paid Search

Billy's decade-plus experience in the marketing and technology world includes managing cross-channel paid media efforts for a global data storage company. Drawn to Parallel Path's passion for health, wellness, and lifestyle brands, Billy likes to embody these values in his own life. He recognizes that our clients' impact extends well beyond the bottom. These verticals represent cornerstones of peace and happiness for our and even future generations.

In the spirit of health and the outdoors, Billy also enjoys fishing, hunting and hiking. If he's not working, he hopes you will find him enjoying the woods or desert with his family.

Casey Winslow

Creative Director

Casey leads Parallel Path creative services that include a wide variety of design projects. His experience ranges from software UI & design, app design, print design, logos, billboards, animation, front-end development, and managing a team of other designers. Casey loves solving visual problems and contributing to a more beautiful world through design.

As an outdoorsman, Casey appreciates working at an agency focused on serving the health, wellness, and lifestyle industries. His typical adventures include festivals, snowboarding, backpacking, mountain biking, and hiking.

Our Core Values

The Team, The Team,
The Team

While all of us possess immense talent individually, no one is more important than the team. We experience joys together. We struggle together. We grow together.

An Artisan’s
Mindset

We are all craft persons.
We care deeply about the work we do and put our personal stamp on it every day.
We have high standards and are always thinking ahead.

An Indomitable
Spirit

We see opportunity in everything.
It’s not the critic who counts - it’s the one who brings courage, optimism and enthusiasm to the moment.
We are ready.

About Us

Why digital-first marketing?

Our Story