Summary of Role At Parallel Path, we help ambitious health, wellness, and lifestyle brands grow faster through the power of digital-first marketing. With 15 years of history, we are a nimble and growing agency located in beautiful Boulder, CO, and are seeking a highly experienced professional to join our team as a Senior Strategic Consultant to support our growing client … Read More
Google Tracking Changes and the Future of Data-Driven Advertising
Behavior Tracking in Google’s New “Cookie-less” World June 2021 Update: Google has since delayed its planned cookie removal until 2023 In marketing where a data-driven world is the promise of modern advertisers, what happens when the data as we know it disappears? In March 2021, Google announced that it will no longer allow advertisers to target consumers based on their … Read More
Facebook News Feed Update
10 Strategy Adjustments for Businesses By now, you may have heard the big news about the Facebook News Feed Update that Facebook released at the end of this past week. Facebook will be prioritizing posts from friends and families over those posted by Pages (businesses, brands, and publishers). Here is our take on the bottom line for our clients. … Read More
Be Great at Email Newsletter Marketing
Your objective is not to just have a good newsletter, it is to be great at business in part because of the newsletter. A great newsletter program supports your company’s marketing and business goals. Ambitious, yes. But so are all marketing efforts. Be Great! The following key considerations will help set up your company for newsletter greatness. Newsletter Goals & … Read More
Delivering Growth: From Account Management to Strategic Consulting
CMOs and VPs of Marketing at sophisticated enterprise and SMB companies are looking for successful partnerships with their online marketing agencies, and agencies who deliver strategic consulting are best positioned to become partners with their clients. However, it is rare to find an agency that has evolved to the a strategic consulting service model, as most agencies stagnate … Read More
Strategic Marketing Guide for Media Interviews
Your PR efforts are resulting in interviews with journalists and bloggers. But, are you maximizing your PR opportunities to drive visitors to your website? Many traditional publications will post online versions of their articles giving them double the opportunity to drive potential customers to your website. Maximize your marketing reach with our Strategic Marketing Guide for Media Interviews. What’s your … Read More