Parallel Path Supports Avid4 Adventure Summer Camp for Kids Impacted by Marshall Fire

Hardy KalisherNews/Press

Kids Impacted by the Colorado Marshall Fires Enjoy a Week of Free Avid4 Adventure Summer Camp Supported by Parallel Path   On December 30, 2021, shortly after 10:30am the unimaginable happened as a wildfire swept through the Boulder County communities of Louisville, Superior, and Marshall. Two lives were lost and over 1000 buildings were destroyed and thousands in our community … Read More

5 Marketing Priorities of Hospitals & Health Systems

Hardy KalisherBlog, Health Industry, Hospitals & Health Systems, Marketing

Hospital Marketing

The modern hospital and health system marketer must meet their audience where they are. Having a digital-first approach is critical for success.   Now more than ever hospital and health system marketing teams are feeling the challenges of being under-resourced to accomplish an ever-growing list of priorities. In speaking with hospital and health system marketing leaders across the country, the … Read More

Google Tracking Changes and the Future of Data-Driven Advertising

Hardy KalisherBlog

Behavior Tracking in Google’s New “Cookie-less” World June 2021 Update: Google has since delayed its planned cookie removal until 2023 In marketing where a data-driven world is the promise of modern advertisers, what happens when the data as we know it disappears? In March 2021, Google announced that it will no longer allow advertisers to target consumers based on their … Read More

Facebook News Feed Update

Hardy KalisherMarketing, Matrix, Social MediaLeave a Comment

  10 Strategy Adjustments for Businesses By now, you may have heard the big news about the Facebook News Feed Update that Facebook released at the end of this past week. Facebook will be prioritizing posts from friends and families over those posted by Pages (businesses, brands, and publishers).  Here is our take on the bottom line for our clients. … Read More

Be Great at Email Newsletter Marketing

Hardy KalisherMarketing, MatrixLeave a Comment

Your objective is not to just have a good newsletter, it is to be great at business in part because of the newsletter. A great newsletter program supports your company’s marketing and business goals. Ambitious, yes. But so are all marketing efforts. Be Great! The following key considerations will help set up your company for newsletter greatness. Newsletter Goals & … Read More

Delivering Growth: From Account Management to Strategic Consulting

Hardy KalisherInbound, MatrixLeave a Comment

    CMOs and VPs of Marketing at sophisticated enterprise and SMB companies are looking for successful partnerships with their online marketing agencies, and agencies who deliver strategic consulting are best positioned to become partners with their clients.  However, it is rare to find an agency that has evolved to the a strategic consulting service model, as most agencies stagnate … Read More

Strategic Marketing Guide for Media Interviews

Hardy KalisherBlog, Inbound, Marketing, MatrixLeave a Comment

Your PR efforts are resulting in interviews with journalists and bloggers. But, are you maximizing your PR opportunities to drive visitors to your website? Many traditional publications will post online versions of their articles giving them double the opportunity to drive potential customers to your website.  Maximize your marketing reach with our Strategic Marketing Guide for Media Interviews. What’s your … Read More