HMPS 2023 Takeaways: Navigating the Future of Healthcare Marketing

Hardy KalisherArtificial Intelligence, Blog, Content Marketing, Marketing, Social Media

In the wake of the Healthcare Marketing and Physicians Summit (HMPS) this past April in Austin, we’ve all returned to our routines, invigorated and brimming with fresh insights. The invaluable opportunity to reconnect in person with our colleagues in healthcare marketing was a breath of fresh air. After weathering a global health crisis that altered the way we communicate and … Read More

Beyond Benefits: The Art of Empathetic Connection in Health and Wellness Marketing

Hardy KalisherHealth and Wellness, Marketing, Wellness Industry

Picture this: you’re shopping for a new fitness app or a vitamin supplement. Brands bombard you, promising to revolutionize your life, but how many truly understand you and your needs? As health and wellness marketers, we must move beyond simply communicating the benefits of our products. We must go beyond the formula of communicating benefits over features. We need to … Read More

Leading the Artificial Intelligence Revolution with Emotional Intelligence

Hardy KalisherArtificial Intelligence, Blog

Artificial Intelligence and Emotional Intelligence

Executives of health and wellness companies and organizations must keep ahead of the curve regarding Artificial Intelligence (AI). As the conversation around AI becomes increasingly prevalent, it’s clear that AI will revolutionize our lives. However, it is critical to note that AI’s constructive or destructive impact on the world is heavily influenced by the moral compass and emotional intelligence of … Read More

EVP EyeCare Partners with Parallel Path to Boost Integrated Marketing Program

Hardy KalisherNews/Press

FOR IMMEDIATE RELEASE [Boulder, CO] – Parallel Path, a leading health and wellness marketing agency is proud to announce its partnership with EVP EyeCare. The partnership will see Parallel Path supporting EVP EyeCare’s marketing strategy and execution for its portfolio of brands, including ICON Eyecare, Kleiman Evangelista Eye Centers of Texas, and Swagel Wootton Eye Institute. EVP EyeCare’s mission is … Read More

Senior Manager, Integrated Strategy & Insights

Hardy KalisherCareers

Summary of Role At Parallel Path, we help ambitious health, wellness, and lifestyle brands grow faster through the power of digital-first marketing. Founded in 2006, we are a nimble and growing agency headquartered in beautiful Boulder, CO with associates around the country and are seeking an experienced Senior Manager, Integrated Strategy & Research to join our team.  The Senior Manager, … Read More

Webinar: Google Analytics 4 – What Marketers Need to Know Now

Hardy KalisherWebinar

Are you aware of the biggest news in Google Analytics in over 10 years? Google Analytics as you know and depend on for making data-driven marketing decisions will no longer collect data as of July 1, 2023. Google is replacing GA with Google Analytics 4 (GA4). Why watch this on-demand webinar? Marketers should watch this webinar to learn what they … Read More

Alison Micheletti Joins Parallel Path as Senior Strategic Consultant

Hardy KalisherNews/Press

Parallel Path is excited to welcome Alison Micheletti as Senior Strategic Consultant. Alison has over a decade of marketing experience successfully partnering with healthcare organizations to establish and reach their business and marketing goals. Her marketing skill set and experience include research, strategic planning, paid, earned, owned, shared media, and analytics. She’s excited to provide her expertise and support to … Read More

A Poetic Pause to Reveal the Solution

Hardy KalisherBlog, Marketing, Perspective

poetic pause

The faster we can connect, the more we can get done. Isn’t that the promise of email, texts, Zoom, and Slack? 5G doubles productivity. Go! Go! Go! The light is always green! While we are busy getting more work done, has quality faltered for speed? Do we allow time for our best work to be done? Do the best solutions … Read More

Is Google Search Dying?

Hardy KalisherBlog, Marketing, PPC, SEO, Social Media

Believe it or not, we have been hearing that SEO is dead every year since Richard Hoy first claimed it on the Online Advertising Discussion List in 1997, and yet, SEO is still one of the most in-demand digital marketing services and skills.  The most common reasons given for why SEO is dead are updates to Google’s search algorithm that … Read More

Parallel Path Supports Avid4 Adventure Summer Camp for Kids Impacted by Marshall Fire

Hardy KalisherNews/Press

Kids Impacted by the Colorado Marshall Fires Enjoy a Week of Free Avid4 Adventure Summer Camp Supported by Parallel Path   On December 30, 2021, shortly after 10:30am the unimaginable happened as a wildfire swept through the Boulder County communities of Louisville, Superior, and Marshall. Two lives were lost and over 1000 buildings were destroyed and thousands in our community … Read More

5 Marketing Priorities of Hospitals & Health Systems

Hardy KalisherBlog, Health Industry, Hospitals & Health Systems, Marketing

Hospital Marketing

The modern hospital and health system marketer must meet their audience where they are. Having a digital-first approach is critical for success.   Now more than ever hospital and health system marketing teams are feeling the challenges of being under-resourced to accomplish an ever-growing list of priorities. In speaking with hospital and health system marketing leaders across the country, the … Read More

Google Tracking Changes and the Future of Data-Driven Advertising

Hardy KalisherBlog

Behavior Tracking in Google’s New “Cookie-less” World June 2021 Update: Google has since delayed its planned cookie removal until 2023 In marketing where a data-driven world is the promise of modern advertisers, what happens when the data as we know it disappears? In March 2021, Google announced that it will no longer allow advertisers to target consumers based on their … Read More

Facebook News Feed Update

Hardy KalisherMarketing, Matrix, Social MediaLeave a Comment

  10 Strategy Adjustments for Businesses By now, you may have heard the big news about the Facebook News Feed Update that Facebook released at the end of this past week. Facebook will be prioritizing posts from friends and families over those posted by Pages (businesses, brands, and publishers).  Here is our take on the bottom line for our clients. … Read More

Be Great at Email Newsletter Marketing

Hardy KalisherMarketing, MatrixLeave a Comment

Your objective is not to just have a good newsletter, it is to be great at business in part because of the newsletter. A great newsletter program supports your company’s marketing and business goals. Ambitious, yes. But so are all marketing efforts. Be Great! The following key considerations will help set up your company for newsletter greatness. Newsletter Goals & … Read More

Delivering Growth: From Account Management to Strategic Consulting

Hardy KalisherInbound, MatrixLeave a Comment

    CMOs and VPs of Marketing at sophisticated enterprise and SMB companies are looking for successful partnerships with their online marketing agencies, and agencies who deliver strategic consulting are best positioned to become partners with their clients.  However, it is rare to find an agency that has evolved to the a strategic consulting service model, as most agencies stagnate … Read More

Strategic Marketing Guide for Media Interviews

Hardy KalisherBlog, Inbound, Marketing, MatrixLeave a Comment

Your PR efforts are resulting in interviews with journalists and bloggers. But, are you maximizing your PR opportunities to drive visitors to your website? Many traditional publications will post online versions of their articles giving them double the opportunity to drive potential customers to your website.  Maximize your marketing reach with our Strategic Marketing Guide for Media Interviews. What’s your … Read More