Parallel Path Releases Comprehensive Consumer Motivation Study on Health & Wellness Brand Engagement
Boulder, CO – Parallel Path, a leading health and wellness marketing agency, today unveiled the results of its groundbreaking research study entitled “Health & Wellness Reimagined: A Guide for Brands to Create Stronger Connections.” The report, conducted in conjunction with an independent research firm, aims to redefine understanding and marketing strategies in the rapidly growing […]
HMPS 2023 Takeaways: Navigating the Future of Healthcare Marketing
In the wake of the Healthcare Marketing and Physicians Summit (HMPS) this past April in Austin, we’ve all returned to our routines, invigorated and brimming with fresh insights. The invaluable opportunity to reconnect in person with our colleagues in healthcare marketing was a breath of fresh air. After weathering a global health crisis that altered […]
Beyond Benefits: The Art of Empathetic Connection in Health and Wellness Marketing
Picture this: you’re shopping for a new fitness app or a vitamin supplement. Brands bombard you, promising to revolutionize your life, but how many truly understand you and your needs? As health and wellness marketers, we must move beyond simply communicating the benefits of our products. We must go beyond the formula of communicating benefits […]
Leading the Artificial Intelligence Revolution with Emotional Intelligence
Executives of health and wellness companies and organizations must keep ahead of the curve regarding Artificial Intelligence (AI). As the conversation around AI becomes increasingly prevalent, it’s clear that AI will revolutionize our lives. However, it is critical to note that AI’s constructive or destructive impact on the world is heavily influenced by the moral […]
EVP EyeCare Partners with Parallel Path to Boost Integrated Marketing Program
FOR IMMEDIATE RELEASE [Boulder, CO] – Parallel Path, a leading health and wellness marketing agency is proud to announce its partnership with EVP EyeCare. The partnership will see Parallel Path supporting EVP EyeCare’s marketing strategy and execution for its portfolio of brands, including ICON Eyecare, Kleiman Evangelista Eye Centers of Texas, and Swagel Wootton Eye […]
Webinar: Google Analytics 4 – What Marketers Need to Know Now
Are you aware of the biggest news in Google Analytics in over 10 years? Google Analytics as you know and depend on for making data-driven marketing decisions will no longer collect data as of July 1, 2023. Google is replacing GA with Google Analytics 4 (GA4). Why watch this on-demand webinar? Marketers should watch this […]
Alison Micheletti Joins Parallel Path as Senior Strategic Consultant
Parallel Path is excited to welcome Alison Micheletti as Senior Strategic Consultant. Alison has over a decade of marketing experience successfully partnering with healthcare organizations to establish and reach their business and marketing goals. Her marketing skill set and experience include research, strategic planning, paid, earned, owned, shared media, and analytics. She’s excited to provide […]
A Poetic Pause to Reveal the Solution
The faster we can connect, the more we can get done. Isn’t that the promise of email, texts, Zoom, and Slack? 5G doubles productivity. Go! Go! Go! The light is always green! While we are busy getting more work done, has quality faltered for speed? Do we allow time for our best work to be […]
Is Google Search Dying?
Believe it or not, we have been hearing that SEO is dead every year since Richard Hoy first claimed it on the Online Advertising Discussion List in 1997, and yet, SEO is still one of the most in-demand digital marketing services and skills. The most common reasons given for why SEO is dead are updates […]