Senior Strategic Consultant

Hardy KalisherCareersLeave a Comment

Summary of Role At Parallel Path, we help ambitious health, wellness, and lifestyle brands grow faster through the power of digital-first marketing. With 15 years of history, we are a nimble and growing agency located in beautiful Boulder, CO, and are seeking a highly experienced professional to join our team as a Senior Strategic Consultant to support our growing client … Read More

Strategic Consultant

Hardy KalisherCareersLeave a Comment

Summary of Role At Parallel Path, we help ambitious health, wellness, and lifestyle brands grow faster through the power of digital-first marketing. With 15 years of history, we are a nimble and growing agency located in beautiful Boulder, CO, and are seeking an experienced strategist to join our team as a Strategic Consultant to support our growing client list and … Read More

Associate Strategic Consultant

Hardy KalisherCareersLeave a Comment

Summary of Role At Parallel Path, we help ambitious health, wellness, and lifestyle brands grow faster through the power of digital marketing. With 15 years of history, we are a nimble and growing agency located in beautiful Boulder, CO, and are seeking a motivated and professional individual to join our team as an Associated Strategic Consultant to support our growing … Read More

Senior SEO Specialist

Hardy KalisherCareers

Summary of Role The Senior SEO Specialist is a member of the service delivery team. The Senior SEO Specialist is responsible for managing, executing, and analyzing SEO services on behalf of our clients. The right candidate is committed to the team and is focused on the success of the client and the organization’s vision, values, and goals. Primary Responsibilities Clearly … Read More

Facebook News Feed Update

Hardy KalisherMarketing, Matrix, Social MediaLeave a Comment

  10 Strategy Adjustments for Businesses By now, you may have heard the big news about the Facebook News Feed Update that Facebook released at the end of this past week. Facebook will be prioritizing posts from friends and families over those posted by Pages (businesses, brands, and publishers).  Here is our take on the bottom line for our clients. … Read More

Be Great at Email Newsletter Marketing

Hardy KalisherMarketing, MatrixLeave a Comment

Your objective is not to just have a good newsletter, it is to be great at business in part because of the newsletter. A great newsletter program supports your company’s marketing and business goals. Ambitious, yes. But so are all marketing efforts. Be Great! The following key considerations will help set up your company for newsletter greatness. Newsletter Goals & … Read More

Delivering Growth: From Account Management to Strategic Consulting

Hardy KalisherInbound, MatrixLeave a Comment

    CMOs and VPs of Marketing at sophisticated enterprise and SMB companies are looking for successful partnerships with their online marketing agencies, and agencies who deliver strategic consulting are best positioned to become partners with their clients.  However, it is rare to find an agency that has evolved to the a strategic consulting service model, as most agencies stagnate … Read More

Strategic Marketing Guide for Media Interviews

Hardy KalisherBlog, Inbound, Marketing, MatrixLeave a Comment

Your PR efforts are resulting in interviews with journalists and bloggers. But, are you maximizing your PR opportunities to drive visitors to your website? Many traditional publications will post online versions of their articles giving them double the opportunity to drive potential customers to your website.  Maximize your marketing reach with our Strategic Marketing Guide for Media Interviews. What’s your … Read More