Top 5 Changes in Search Advertising in 2013

Jennifer DuensingMarketing, Matrix, PPCLeave a Comment

2013 was a pivotal year in online search marketing. There were massive updates to Google’s Algorithm, new introductions to keyword bidding, numerous rollouts & oh yeah! a new prince was born. Here is a summary of the more important changes to Paid Search advertising and a preview of what we see on the horizon for 2014. 1. Enhanced Campaigns Google … Read More

I’m Thankful For . . Digital Technology

Jennifer DuensingBlog, Marketing, MatrixLeave a Comment

‘Tis the season to take a look back and recognize what you are thankful for. While I am sure this title already looks like a shameless plug, I assure you it isn’t. Here is what I am thankful for this season: 1. My Job – Ok, again before you stop reading understand that without this technology I wouldn’t have a … Read More

10 Reasons Why You Should Focus on Ad Copy

Jennifer DuensingMarketing, Matrix, PPCLeave a Comment

Data is a huge part of our everyday in the PPC space.  We focus on keyword selections, bidding options, dimensions and advanced settings. However, do we really apply the same keyword principles as we should with our ad copy? Here are 10 reasons why you should stop only focusing on keywords and bidding and spend more time analyzing your ad … Read More