Content Originally Published on Thrive Global In recent years we’ve seen a shift in people’s attitudes toward work. Where work was once thought to define who we are and how we fit in the world, work now needs to “work” for our whole lives. So, what do we really want from work? Increasingly we want to be empowered to grow, … Read More

Content Originally Published on McKinsey Health Institute Much like many relationships a person might have between ages 18 and 24, the relationship a young person has with social media can be complicated. No matter where they live, respondents in a new global survey said social media usage can lead to a fear of missing out (FOMO) or poor body image, … Read More

Content Originally Published on PyschCentral If you’ve ever taken a long, deep breath at the end of a stressful day, you probably know the calming effect it can have. Research shows the practice of controlled, deep breathing offers a number of positive effects on the body and mind. One such deep-breathing exercise is box breathing. Box breathing is a relaxation … Read More

Content Originally Published on Harvard Business Review Patients in the United States aren’t loyal customers. They split their care across an average of four to five different provider networks each year. To remain competitive, health systems and traditional provider organizations must seek to better understand patients as healthcare consumers: how they make decisions, what motivates them, and how, where, and … Read More

Content Originally Published on eMarketer Marketers are using AI to help with their more top-of-funnel efforts, but that may soon change.Marketing operations, analytics, and technology is one of the top areas of investment for marketers in the year ahead, according to Matter Communications. AI could take on a bigger role in measurement and analytics as marketers attempt to optimize their … Read More

Content Originally Published on MIT Management Sloan School There’s little question artificial intelligence and machine learning are playing an increased role in making business decisions. A 2022 survey of senior data and technology executives by NewVantage Partners found that 92% of large companies reported achieving returns on their data and AI investments — an increase from 48% in 2017. But … Read More

Content Originally Published on Stanford University Human-Centered Artificial Intelligence Foundation models – giant models that can be used for a variety of downstream tasks without additional training – have been seeing huge progress, and that will only improve next year, says Chris Manning, the Thomas M. Siebel Professor in Machine Learning in the School of Engineering, professor of linguistics and of computer … Read More

Content Originally Published on Harvard Business Review Marketers and communications strategists deploy audience segmentation plans all the time, but rarely based on decoding the “Hidden Who.” Admittedly, applying this lens to every communication is a tall order. But new technology may be able to help. Notably, artificial intelligence tools such as OpenAI’s ChatGPT can be a very effective empathy assistant. … Read More

Content Originally Published on HealthCareDive As pervasive health disparities in the U.S. continue to widen, data and artificial intelligence offer the potential to help close that gap. New technologies can analyze large, diverse data sets, informing the work of researchers, decision makers and policymakers across healthcare. If done correctly, AI can ultimately improve care delivery, advance proactive healthcare planning and … Read More

Content originally published on Think with Google While focusing on measurement can help marketers fuel both short-term and long-term growth, not all measurement approaches are created equal. Success depends on having the right media strategies and tools. It may be tempting, for instance, to concentrate only on immediate results during disruptive times. But savvy marketers will combine their short-term and … Read More

Content originally published on Think with Google Today, 80% of people in surveyed countries are concerned about the state of their online privacy. In turn, regulators and tech platforms have restricted techniques — such as device IDs and third-party cookies — that advertisers have relied on for decades to reach audiences and measure results. The advertising industry needs to innovate … Read More

Content originally published on eMarketer TikTok announced new Shopping Ads in an effort to streamline in-app eCommerce. TikTok is leaning into what it calls the “Infinite Loop,” a buzzy way of redescribing the traditional eCommerce funnel as a cycle where users participate in both purchasing and marketing products. The ads are a threefold attempt at meeting scrollers “wherever they are … Read More