Navigating HIPAA Compliance: Best Practices for Data Tracking in Healthcare Marketing
In the dynamic landscape of digital marketing, data collection is an essential requirement to craft an effective strategy. However, for businesses in the health and wellness sector, particularly those governed by HIPAA regulations, navigating the complexities of data collection becomes even more critical. It’s important to note that while we are not legal experts at […]
Increasing Membership for a Large Chain of Fitness Centers
Client Overview Founded in 1999, Fitness Connection is a category leader in the “High Value, Low Price” (HVLP) fitness segment, offering the full range of amenities and services of a large, full-service premium club for a low monthly fee. Memberships include access to state-of-the-art strength / cardio equipment, functional training areas, women’s only workout areas, […]
Growing a Multi-Location Ophthalmology Clinic with a New Brand Strategy
Client Overview EVP Eyecare is a prominent name in the ophthalmology sector, known for providing high-quality eye care services. Their focus on advanced eye health solutions and patient-centered care distinguishes them in the medical field. Established with a vision to offer specialized eye care, EVP Eyecare has grown into a network of top-tier ophthalmology clinics. […]
Scaling Multi-Location Healthcare Organizations: A Playbook Approach
Managing a multi-location health and wellness organization can be a tricky business. Rooms need to be filled, appointments need to be booked, and providers need to be busy. Balancing all of these demands simultaneously is a challenging exercise. Taking a “one size fits all” approach can be efficient, but you will likely leave opportunities on […]
Tackling Super Bowl Ads: The Best and the Worst
Well, we broke the record for the most-watched program in U.S. television history on Sunday. Kansas City’s victory over San Francisco averaged 123.4 million viewers across TV and streaming services – which is a 7% increase from last year’s game. While the game itself was worth the watch, (only the second Super Bowl game to […]
Julia Iacoi Joins Parallel Path as Senior Client Strategist
Parallel Path is delighted to announce the latest addition to our team: Julia Iacoi, joining us as a Senior Client Strategist. Julia brings a wealth of experience and a proven track record in marketing and client strategy. Her diverse background includes significant contributions in higher education and professional sports sectors, along with impactful brand strategy […]
Navigating Health & Wellness Consumer Motivation Segments: A New Perspective
Decoding Consumer Motivation Segments in Health & Wellness Marketing In the dynamic world of health and wellness, understanding consumer motivation is crucial for brands aiming to resonate deeply with their audience. This sector, rich in diversity and potential, requires a nuanced approach beyond traditional demographics. Parallel Path’s seminal Consumer Motivation Study: Health & Wellness […]
On Our Sleeves and Parallel Path Earn eHealthcare Leadership Award for 2023 Best Digital Marketing Campaign
Since 2019, Parallel Path has partnered with On Our Sleeves, a Nationwide Children’s Hospital organization, to support the mission of advocating and providing resources for children’s mental health. We are pleased to share that together, we have earned Gold Distinction honors from the eHealthcare Leadership Awards for the 2023 Best Digital Marketing Campaign. […]
MedVet, a Leader in Critical Pet Care, Partners with Parallel Path
Parallel Path, a premier health and wellness marketing agency, continues its strong growth by partnering with MedVet and its sister company, Veterinary Eye Institute (VEI). This significant collaboration underscores Parallel Path’s commitment to advancing health and wellbeing by extending its expertise to the veterinary care sector. Parallel Path will partner MedVet and VEI to build […]