Shining a Light on the Missing Menopause Market
At Parallel Path, we are on a mission to transform lives and build a healthier world. We believe that humans deserve better health and that health deserves better marketing. Yet, amidst the dynamic landscape of women’s health, the menopause market remains a glaring blind spot. Menopause is not just another life stage; it is a […]
Increasing membership for a large chain of fitness centers
Fitness Connection Founded in 1999, Fitness Connection is a category leader in the “High Value, Low Price” (HVLP) fitness segment, offering the full range of amenities and services of a large, full-service premium club for a low monthly fee. Memberships include access to state-of-the-art strength / cardio equipment, functional training areas, women’s only workout areas, […]
What the “Self-Focused” Consumer Expects from Your Brand
At Parallel Path, we are on a mission to transform lives and build a healthier world. We believe that humans deserve better health and that health deserves better marketing. To deepen our understanding of health and wellness consumers, we conducted a comprehensive study involving thousands of respondents across diverse demographics. We dove into their motivations, […]
Parallel Path Welcomes Dan Shust as Director of AI and Experience Innovation
We are delighted to welcome Dan Shust to Parallel Path as our Director of AI and Experience Innovation. In this role, Dan will be working closely with our clients to leverage AI and other emerging trends and technologies to innovate and enhance their customer experiences and drive growth and efficiency opportunities for their organizations. His […]
Holistic Wellness for Gen Z Women: Trends and Challenges
In today’s fast-paced world, the landscape of health and wellness is constantly evolving, driven by the diverse needs and perspectives of different demographic groups. Among these, Gen Z women stand out as a formidable force, shaping trends and influencing conversations around holistic well-being. Shaped by digital technology and evolving societal norms, Gen Z as a […]
Cultivating Wellness: Prioritizing Mental Health in May and Beyond
As Mental Health Awareness Month continues through the month of May, Parallel Path stands firm in our dedication to prioritizing mental health and wellbeing in the workplace. As we navigate the ever-changing landscape of modern work culture, we have always believed in fostering a supportive environment where mental wellness has a chance to thrive. At […]
Abbey Stith joins Parallel Path as Senior Project Manager
Parallel Path welcomes Abbey Stith as our newest Senior Project Manager. With a rich operational background spanning higher education, professional sports, and food and ingredient marketing, Abbey brings a unique blend of skills and experiences to our team. Throughout her career, Abbey has been a dynamic force, adept at navigating high-pressure environments and meeting tight […]
Scheduling for Success: Maximizing Capacity in Multi-Location Organizations
At Parallel Path, we understand the critical role capacity optimization plays in the success of multi-location organizations. Operating in the dynamic landscape of health and wellness marketing, maximizing capacity is not just a matter of operational efficiency; it’s a crucial component of maintaining a thriving market presence and ensuring the delivery of quality patient care […]
Navigating HIPAA Compliance: Best Practices for Data Tracking in Healthcare Marketing
In the dynamic landscape of digital marketing, data collection is an essential requirement to craft an effective strategy. However, for businesses in the health and wellness sector, particularly those governed by HIPAA regulations, navigating the complexities of data collection becomes even more critical. It’s important to note that while we are not legal experts at […]