Parallel Path Welcomes Samantha Mueller as Senior Strategic Consultant

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Parallel Path is thrilled to welcome Samantha Mueller as Senior Strategic Consultant. Sam brings over 16 years of marketing and brand-building experience both on the client and agency side, across well-known consumer brands and small start-ups. Sam spent more than a decade with Danone North America building purpose-driven brands such as Activia, Danimals, Horizon Organic, Silk, and International Delight. She … Read More

Parallel Path Selected as One of Outside’s 50 Best Places to Work in 2021.

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Parallel Path has been selected as one of Outside Magazine’s 50 Best Places to Work in 2021. It’s not just about perks, gear, or outdoor access. This yearly publication features 50 companies that go above and beyond when it comes to their culture, benefits, work/life balance, and work environment. The selection process takes into consideration each business’s commitment to ensuring … Read More

CCO, Hardy Kalisher, Selected as Judge for 2021 eHealthcare Leadership Awards

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As Parallel Path continues to support the healthcare industry, our leadership team volunteered to judge the 2021 eHealthcare Leadership Awards. Chief Client Officer, Hardy Kalisher, was again given the opportunity to view and evaluate some of the country’s most outstanding healthcare digital communications alongside other prominent leaders in the industry.  Hardy has both a comprehensive knowledge of the digital evolution … Read More

Parallel Path Welcomes Bella Marconi as Performance Media Manager

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A graduate from Boise State University with a degree in media arts and a certificate in digital media, Bella is eager to immerse herself in Parallel Path’s client paid media strategies and growth optimization. Growing up in the Pacific Northwest, Bella felt drawn to Parallel Path’s mission for helping ambitious health, wellness, and lifestyle brands. You can often find her … Read More

Senior Performance Media Manager

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Job Description Summary of Role At Parallel Path, we help ambitious health, wellness, and lifestyle brands grow faster through the power of digital marketing. With 15 years of history, we are a nimble and growing agency located in beautiful Boulder, CO, and are seeking an experienced performance media manager to join our team. The Senior Performance Media Manager will effectively … Read More

Managing Director of Performance Media, Willow Smith, Speaks on “Media Champions”

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Earlier this month, Managing Director of Performance Media, Willow Smith, joined MaryTherese Griffin on “Media Champions” to discuss a few topics including the importance of agency collaboration when building out a media plan. Willow and her performance media team at Parallel Path have firsthand experience working in tandem with our clients and, as she says,  “working with an agency means … Read More

U.S. Advertising Forecast: Advertising Recovery in Full Swing

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Content originally published on Magna. “Boosted by economic recovery, advertising spending grew by +32% year-over-year in the first half of 2021 to reach $130 billion”. Magna has forecasted unprecedented growth in advertising spending and provides the data to back it up. To dive deep into industry-level trends, 2022 forecasting, and in-depth reporting, continue reading through their fall update. Read more … Read More

Parallel Path Welcomes Alexia Burton as Strategic Consultant

Parallel PathNews/Press

Parallel Path is excited to welcome Alexia Burton to our team as Strategic Consultant. With 8+ years of client-side marketing experience in the nonprofit and home and hospitality industries, Alexia has worked across the full marketing spectrum, including digital strategy, paid media and advertising, social media strategy, content creation and development, copywriting, public relations, digital fundraising, and data analytics.  Utilizing … Read More

Project Manager

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Parallel Path, a Boulder, CO-based best-in-class digital marketing agency founded in 2006, has an immediate opening for a talented and passionate Project Manager. This position is available to professionals seeking on-site, full-time, long-term employment in our Boulder, CO office. Role The primary responsibilities of the Project Manager will be to work closely with our Strategic Consultants (SCG), Client Partners, Digital … Read More

Parallel Path Welcomes OhioHealth

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Parallel Path is excited to welcome OhioHealth to our client-partner family. OhioHealth is a not-for-profit system of hospitals and healthcare providers located in Columbus, Ohio, and surrounding areas. The system consists of 12 hospitals, 200+ ambulatory sites, hospice, home health, medical equipment, and other health services spanning 47 Ohio counties. As one of the top health systems in America, OhioHealth … Read More

Parallel Path Welcomes Christin McNeil as Market Director and Senior Strategic Consultant

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Parallel Path is excited to welcome Christin McNeil to our team as Market Director and Senior Strategic Consultant. Christin brings 20 years of agency and client-side experience creating global omnichannel brand experiences for B2B and B2C organizations, including healthcare systems, sustainable energy, and home lifestyle companies. Her multi-faceted marketing skillset includes deep expertise in digital and traditional marketing strategy planning, … Read More

The Bonobos Model: Lessons on Building a $300MM D2C Brand

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Content originally published on Plytix. “Bonobos’ success certainly involved a little luck. But there were also a lot of smart, innovative business decisions made along the way. Here’s what other ecommerce brands can (and should) take away from Bonobos’ success story.” Read more on the publisher’s site.

Parallel Path Welcomes Angela Harper as Vice President of Operations

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Parallel Path is thrilled to welcome Angela Harper to our team as our Vice President of Operations. Angela joins Parallel Path with a long history as an integrator of people, processes, and tools. She proactively works to ensure an exceptional level of delivery for all clients by focusing on continuous process improvement, coaching, and problem-solving to create a high impact … Read More

Brands Could Lose Fickle Gen Zers Over Poor Digital Experiences

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Content originally published on Marketing Dive. As Generation Z users reach adulthood, gain spending power, and shop online in droves, they are demanding instant gratification from their digital experiences. Retailers and brands need to make a strong, lasting impression on Gen Zers or risk losing them to competitors. Learn how digital brand interaction will become more important than ever.  Read … Read More

Think Video Marketing Doesn’t Include Performance Marketing? Think Again

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Content originally published on Think With Google. As relevant as ever, video has played a disproportionately large part in marketing for a while now, but even more so post-pandemic. Take full advantage of video by leveraging performance marketing, regular optimization, and a carefully developed funnel strategy. Read more on the publisher’s site.

Parallel Path Welcomes Billy McCall as Director of Paid Search

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Parallel Path is very excited to welcome Billy McCall to our team as our Director of Paid Search. Billy’s decade-plus experience in the marketing and technology world includes managing cross-channel paid media efforts for a global data storage company. Drawn to Parallel Path’s passion for health, wellness, and lifestyle brands, Billy likes to embody these values in his own life. … Read More

Digital Ad Sales to Top Two-Thirds of Total Spend for First Time in 2021

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Content originally published on MarketingDive The advertising industry appears to be bouncing back from the pandemic faster than expected and digital ad sales are predicted to reach new heights this year. With updated formatting and channels, growth will be seen across most areas with digital ad sales taking a strong majority. Stay up to date with the numbers behind this … Read More

6 Lessons in Loyalty Building From Health Care Content

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Content originally published on Content Marketing Institute Remember the marketing plan your team crafted with excitement in the fourth quarter last year? Yeah, that’s been thrown out the window. Marketers have scrambled to grapple with our new reality during lockdown and what that means for our content, email campaigns, and social media posts. I’ve loved seeing how health care marketers have handled this … Read More

How to Craft an Authentic Brand Voice — 7 Healthcare Marketers Share Their Strategies

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Content originally published on Becker’s Hospital Review As the people who must deliver honest and compassionate messaging to patients who may be facing uncertain or stressful journeys with their health, the marketing teams at hospitals and healthcare facilities have a tough task ahead of them. Below, seven healthcare marketers share their advice on how to create and maintain an authentic … Read More