Tackling Super Bowl Ads: The Best and the Worst

Well, we broke the record for the most-watched program in U.S. television history on Sunday. Kansas City’s victory over San Francisco averaged 123.4 million viewers across TV and streaming services – which is a 7% increase from last year’s game. While the game itself was worth the watch, (only the second Super Bowl game to […]

Julia Iacoi Joins Parallel Path as Senior Client Strategist

Parallel Path is delighted to announce the latest addition to our team: Julia Iacoi, joining us as a Senior Client Strategist. Julia brings a wealth of experience and a proven track record in marketing and client strategy. Her diverse background includes significant contributions in higher education and professional sports sectors, along with impactful brand strategy […]

Navigating Health & Wellness Consumer Motivation Segments: A New Perspective

Decoding Consumer Motivation Segments in Health & Wellness Marketing   In the dynamic world of health and wellness, understanding consumer motivation is crucial for brands aiming to resonate deeply with their audience. This sector, rich in diversity and potential, requires a nuanced approach beyond traditional demographics. Parallel Path’s seminal Consumer Motivation Study: Health & Wellness […]

MedVet, a Leader in Critical Pet Care, Partners with Parallel Path

Parallel Path, a premier health and wellness marketing agency, continues its strong growth by partnering with MedVet and its sister company, Veterinary Eye Institute (VEI). This significant collaboration underscores Parallel Path’s commitment to advancing health and wellbeing by extending its expertise to the veterinary care sector. Parallel Path will partner MedVet and VEI to build […]

Parallel Path Announces Strategic Rebrand to Align With Health and Wellness Focus

BOULDER, CO, OCT 5, 2023 – Parallel Path, a renowned leader in health and wellness marketing, today announced a strategic rebrand that encompasses more than a visual refresh; it signifies a deeper commitment to inspiring change and championing wellbeing. The rebrand reflects the company’s commitment to partnering with brands that are shaping a healthier future. […]

Increasing Patient Acquisition for OhioHealth, Central Ohio’s Largest Health System

Client Overview OhioHealth is a nationally recognized, not-for-profit, charitable, healthcare outreach of the United Methodist Church. OhioHealth has 35,000 associates, physicians, and volunteers and a network of 12 hospitals, 200+ ambulatory sites, hospice, home health, medical equipment, and other health services spanning 47 Ohio counties. OhioHealth has been recognized six times as one of the […]

As AOR Parallel Path Supports the National Growth and Mission of On Our Sleeves — Powered by Nationwide Children’s Hospital

Client Overview Powered by the behavioral health experts at Nationwide Children’s Hospital, On Our Sleeves is the national movement to break stigmas around children’s mental health. Children don’t wear their thoughts on their sleeves. With 1 in 5 children living with a significant mental health concern and half of all lifetime mental health concerns starting […]

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