Rocky Mountain Health Plans Earned Two 2022 eHealthcare Leadership Awards with Platinum Distinction

Parallel PathNews/Press

Parallel Path is pleased to announce its client partner Rocky Mountain Health Plans a UnitedHealthcare Company earned two Platinum Distinction honors from the 2022 eHealthcare Leadership Awards. This leading awards program, which draws some 1,000 entries, exclusively recognizes the very best websites and digital communications of healthcare organizations, online health companies, pharmaceutical/medical equipment firms, agencies/suppliers, and business improvement initiatives. These … Read More

Amanda Williams Named Parallel Path’s Director of Integrated Strategy and Insights

Parallel PathNews/Press

Amanda Williams Parallel Path

Amanda Williams has been named Director of Integrated Strategy and Insights at Parallel Path. Parallel Path accelerates the growth of ambitious health and wellness brands by leveraging the power of digital-first marketing. Amanda is the ideal director to lead the Parallel Path Integrated Strategy and Insight practice due to her experience and alignment with Parallel Path’s vision of assisting humans … Read More

Senior Project Manager

Parallel PathCareers

Summary of Role At Parallel Path, we help ambitious health, wellness, and lifestyle brands grow faster through the power of digital marketing. With 15 years of history, we are a nimble and growing agency located in beautiful Boulder, CO, and are seeking an experienced Senior Project Manager to join our team. The Senior Project Manager will passionately orchestrate results-driven teams … Read More

Twitter’s Advertiser Pool Began Draining Months Before Musk Takeover, Analysis Finds

Parallel PathNewsletter

Content originally published on Marketing Dive Musk’s first week at the Twitter helm has sparked a fresh round of controversy, with a rash of executive exits and renewed concerns over brand safety and security that have led major advertisers and agencies to step back from the platform. MediaRadar’s analysis indicates many in the industry anticipated a chaotic transition and began … Read More

How To Maximize a Full-Funnel Media Strategy With Measurement

Parallel PathNewsletter

Content originally published on Think with Google While focusing on measurement can help marketers fuel both short-term and long-term growth, not all measurement approaches are created equal. Success depends on having the right media strategies and tools. It may be tempting, for instance, to concentrate only on immediate results during disruptive times. But savvy marketers will combine their short-term and … Read More

Senior Performance Media Manager

Parallel PathCareers

Job Description At Parallel Path, we help ambitious health, wellness, and lifestyle brands grow faster through the power of digital marketing. With more than 15 years of history, we are a nimble and growing agency located in beautiful Boulder, CO, and are seeking an experienced Senior Performance Media Manager to join our team. The Senior Performance Media Manager will effectively … Read More

2022 Best Place to Work by Columbus Business First

Parallel PathNews/Press

Best Place to Work Ohio

At Parallel Path, we believe that the first step in supporting our vision for “Helping Humans Flourish” is to foster a culture where our team can thrive both in and out of the office. In recognition of our efforts, we are thrilled to announce that Parallel Path’s Columbus office has been selected as a 2022 Best Place to Work by … Read More

How Google Is Building the Future of Measurement for the Industry

Parallel PathNewsletter

Content originally published on Think with Google Today, 80% of people in surveyed countries are concerned about the state of their online privacy. In turn, regulators and tech platforms have restricted techniques — such as device IDs and third-party cookies — that advertisers have relied on for decades to reach audiences and measure results. The advertising industry needs to innovate … Read More

TikTok’s Getting Even More Shoppable

Parallel PathNewsletter

Content originally published on eMarketer TikTok announced new Shopping Ads in an effort to streamline in-app eCommerce. TikTok is leaning into what it calls the “Infinite Loop,” a buzzy way of redescribing the traditional eCommerce funnel as a cycle where users participate in both purchasing and marketing products. The ads are a threefold attempt at meeting scrollers “wherever they are … Read More

Meet Our 2022 Parallel Path Summer Interns

Parallel PathNews/Press

Parallel Path Summer Interns 2022

Parallel Path is dedicated to investing in the next generation of business leaders and, for many, that starts with an internship. Parallel Path’s Summer Internship Program is rooted in four pillars:  Learning – Training and learning directly from industry professionals Doing – Participation in meaningful projects and ongoing support of client initiatives Experience –  Real digital marketing experience across all … Read More

Allison Schoenback Joins Parallel Path as Senior Project Manager

Parallel PathNews/Press

Allison Schoenback, Senior Project Manager

Allison Schoenback has joined Parallel Path as a Senior Project Manager with significant experience in marketing and advertising. Proactive communication is a cornerstone of Parallel Path’s partnership culture and Allison will be a day-to-day client point of contact focused on delivering projects and scopes of work on time and within budget, while strategically managing resources and activities internally and with … Read More

Parallel Path Welcomes NICE Recovery Systems

Parallel PathNews/Press

NICE Recovery Systems Knee

Parallel Path is excited to welcome Boulder, Colorado-based NICE Recovery Systems to our client-partner family. The NICE1 cooling and compression system is the market leader in technology and design. It is embraced by leading orthopedic surgeons, athletic trainers, and professional athletes, including the Steadman Clinic, CU Sports Medicine, New York Yankees, and US Ski & Snowboard Team. As a leading … Read More

McNeil and Mueller joining Parallel Path Leadership Team

Parallel PathNews/Press

Parallel Path announces the promotion of both Christin McNeil and Samantha Mueller as Directors of Strategic Consulting and Market Directors. Based in Columbus, OH, McNeil represents the agency as Market Director in the Eastern Region of the US and, likewise, Mueller, based in Boulder, CO, in the Western Region of the US. With the promotions, McNeil and Mueller will join … Read More

Advertising Must Mend Its Relationship With the Public for a More Sustainable Digital Future

Parallel PathNewsletter

Content originally published on TheDrum In 2019, the Advertising Association’s Credos think tank published research revealing that public favorability towards advertising had hit an all time low since Credos had begun tracking the measure in 1992. According to the report, just 25% of those surveyed had a positive perception of the industry. We’re responsible for addressing those expectations and building … Read More

How Healthcare Companies Can Address Inequities Through Media Investments

Parallel PathNewsletter

Content originally published on AdWeek Agencies are taking a broader look at the media ecosystem and committing to varying degrees of equitable buying. Despite this investments in equitable properties can still be as low as a few percent of the media mix. Increasing that number is especially crucial for clients in the healthcare industry. Read more to learn how healthcare … Read More

Fact Vs. Fiction: 3 Measurement Myths Holding Back Your Marketing

Parallel PathNewsletter

Content originally published on Think With Google Marketers are no strangers to storytelling. Using data to craft compelling stories that connect the brand to its customers is at the core of what they do. Here, I’ll take a closer look at three of the most pervasive measurement misconceptions. Read more to find out what measurement myths are holding back your … Read More

Hims & Hers’ Boost in Revenues and Users Underscores the Rise of D2C Healthcare

Parallel PathNewsletter

Content originally published on eMarketer Direct-to-consumer (D2C) tele-health firm Hims & Hers’ reported strong growth in revenues and users for 2021 and the last quarter in its recently released Q4 2021 earnings. Revenues grew 83% year-over-year from $148.8 million in 2020 to $271.9 million in 2021. Check out how Hims & Hers are utilizing D2C healthcare. Read more on the … Read More

How Brands Like Aveda and Kraft Heinz Are Unlocking the Value of Full-funnel Marketing

Parallel PathNewsletter

Content originally published on Think With Google Today’s consumer moves seamlessly across online and offline channels to find what they need. The path to purchase is complex, and it varies considerably by vertical and by individual shopping preference. Read more to learn how Kraft Heinz and Aveda are achieving their goals through full-funnel marketing. Read more on the publisher’s site.

Will We See More Doctors on Tiktok This Year?

Parallel PathNewsletter

Content originally published on eMarketer Most (51%) US adults say they’re most likely to seek health advice online (including social media), while only 31% say they’re most likely to contact their primary care provider to do the same. Why are health consumers opting for online > health professional advice? Read more to find out why. Read more on the publishers site.