Strategic Consultant

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Summary of Role At Parallel Path, we help ambitious health, wellness, and lifestyle brands grow faster through the power of digital-first marketing. With more than 15 years of history, we are a nimble and growing agency with offices in Boulder, CO, and Columbus, OH. We are seeking an experienced strategist to join our team as a Strategic Consultant to support … Read More

Senior Performance Media Manager

Parallel PathCareers

Job Description At Parallel Path, we help ambitious health, wellness, and lifestyle brands grow faster through the power of digital marketing. With more than 15 years of history, we are a nimble and growing agency located in beautiful Boulder, CO, and are seeking an experienced Senior Performance Media Manager to join our team. The Senior Performance Media Manager will effectively … Read More

How Google Is Building the Future of Measurement for the Industry

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Content originally published on Think with Google Today, 80% of people in surveyed countries are concerned about the state of their online privacy. In turn, regulators and tech platforms have restricted techniques — such as device IDs and third-party cookies — that advertisers have relied on for decades to reach audiences and measure results. The advertising industry needs to innovate … Read More

TikTok’s Getting Even More Shoppable

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Content originally published on eMarketer TikTok announced new Shopping Ads in an effort to streamline in-app ecommerce. TikTok is leaning into what it calls the “Infinite Loop,” a buzzy way of redescribing the traditional ecommerce funnel as a cycle where users participate in both purchasing and marketing products. The ads are a threefold attempt at meeting scrollers “wherever they are … Read More

Meet Our 2022 Parallel Path Summer Interns

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Parallel Path Summer Interns 2022

Parallel Path is dedicated to investing in the next generation of business leaders and, for many, that starts with an internship. Parallel Path’s Summer Internship Program is rooted in four pillars:  Learning – Training and learning directly from industry professionals Doing – Participation in meaningful projects and ongoing support of client initiatives Experience –  Real digital marketing experience across all … Read More

Allison Schoenback Joins Parallel Path as Senior Project Manager

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Allison Schoenback, Senior Project Manager

Allison Schoenback has joined Parallel Path as a Senior Project Manager with significant experience in marketing and advertising. Proactive communication is a cornerstone of Parallel Path’s partnership culture and Allison will be a day-to-day client point of contact focused on delivering projects and scopes of work on time and within budget, while strategically managing resources and activities internally and with … Read More

Leah Crago Joins Parallel Path as Strategic Consultant

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Leah Crago, Strategic Consultant

Leah Crago has joined Parallel Path as a Strategic Consultant and will provide client partners with insightful, actionable, forward-thinking strategic direction and analysis based on performance, innovations, and opportunities. Strategy optimization and planning is an iterative process playing an important role in the refinement of Parallel Path client growth and success.  With Leah’s experience working with some of the leading … Read More

Parallel Path Welcomes NICE Recovery Systems

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NICE Recovery Systems Knee

Parallel Path is excited to welcome Boulder, Colorado-based NICE Recovery Systems to our client-partner family. The NICE1 cooling and compression system is the market leader in technology and design. It is embraced by leading orthopedic surgeons, athletic trainers, and professional athletes, including the Steadman Clinic, CU Sports Medicine, New York Yankees, and US Ski & Snowboard Team. As a leading … Read More

McNeil and Mueller joining Parallel Path Leadership Team

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Parallel Path announces the promotion of both Christin McNeil and Samantha Mueller as Directors of Strategic Consulting and Market Directors. Based in Columbus, OH, McNeil represents the agency as Market Director in the Eastern Region of the US and, likewise, Mueller, based in Boulder, CO, in the Western Region of the US. With the promotions, McNeil and Mueller will join … Read More

Advertising Must Mend Its Relationship With the Public for a More Sustainable Digital Future

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Content originally published on TheDrum In 2019, the Advertising Association’s Credos think tank published research revealing that public favorability towards advertising had hit an all time low since Credos had begun tracking the measure in 1992. According to the report, just 25% of those surveyed had a positive perception of the industry. We’re responsible for addressing those expectations and building … Read More

How Healthcare Companies Can Address Inequities Through Media Investments

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Content originally published on AdWeek Agencies are taking a broader look at the media ecosystem and committing to varying degrees of equitable buying. Despite this investments in equitable properties can still be as low as a few percent of the media mix. Increasing that number is especially crucial for clients in the healthcare industry. Read more to learn how healthcare … Read More

Fact Vs. Fiction: 3 Measurement Myths Holding Back Your Marketing

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Content originally published on Think With Google Marketers are no strangers to storytelling. Using data to craft compelling stories that connect the brand to its customers is at the core of what they do. Here, I’ll take a closer look at three of the most pervasive measurement misconceptions. Read more to find out what measurement myths are holding back your … Read More

Hims & Hers’ Boost in Revenues and Users Underscores the Rise of D2C Healthcare

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Content originally published on eMarketer Direct-to-consumer (D2C) tele-health firm Hims & Hers’ reported strong growth in revenues and users for 2021 and the last quarter in its recently released Q4 2021 earnings. Revenues grew 83% year-over-year from $148.8 million in 2020 to $271.9 million in 2021. Check out how Hims & Hers are utilizing D2C healthcare. Read more on the … Read More

How Brands Like Aveda and Kraft Heinz Are Unlocking the Value of Full-funnel Marketing

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Content originally published on Think With Google Today’s consumer moves seamlessly across online and offline channels to find what they need. The path to purchase is complex, and it varies considerably by vertical and by individual shopping preference. Read more to learn how Kraft Heinz and Aveda are achieving their goals through full-funnel marketing. Read more on the publisher’s site.

Will We See More Doctors on Tiktok This Year?

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Content originally published on eMarketer Most (51%) US adults say they’re most likely to seek health advice online (including social media), while only 31% say they’re most likely to contact their primary care provider to do the same. Why are health consumers opting for online > health professional advice? Read more to find out why. Read more on the publishers site.

Senior Paid Search Strategist

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Summary of Role At Parallel Path, we help ambitious health, wellness, and lifestyle brands grow faster through the power of digital marketing. With 16 years of history, we are a nimble and growing agency located in beautiful Boulder, CO, and are seeking a Senior Paid Search Strategist to join our team. The Senior Paid Search Strategist will manage client paid … Read More

Director, Analytics

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Summary of Role At Parallel Path, we help ambitious health, wellness, and lifestyle brands grow faster through the power of digital marketing. With 16 years of history, we are a nimble and growing agency located in beautiful Boulder, CO, and are seeking a Director, Analytics to join our team The Director, Analytics will collaborate with internal strategic consultants, performance media … Read More

How to Create High-Converting Ecommerce Landing Pages

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Content originally published on BigCommerce Brick and mortar shops have storefronts, ecommerce stores have landing pages. Both need to be attention-grabbing and inviting. Did you know “visitors who land on a product page are 72% more likely to bounce than those who land on a landing page”? Because landing pages are optimized for conversions, they need to have one goal and … Read More

Google Takes Another Bite at a Third-party Cookie Replacement

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Content originally published on eMarketer As third-party cookies leave the scene, Google has pitched ‘Topics’ to take their place on the Chrome browser to improve user privacy while allowing advertisers to continue segmenting their audiences. “The idea is to create a more privacy-focused approach to ad targeting.” While this improves privacy, the shift leads critics to worry about overreliance to … Read More