Hims & Hers’ Boost in Revenues and Users Underscores the Rise of D2C Healthcare

Parallel PathNewsletter

Content originally published on eMarketer Direct-to-consumer (D2C) tele-health firm Hims & Hers’ reported strong growth in revenues and users for 2021 and the last quarter in its recently released Q4 2021 earnings. Revenues grew 83% year-over-year from $148.8 million in 2020 to $271.9 million in 2021. Check out how Hims & Hers are utilizing D2C healthcare. Read more on the … Read More

How Brands Like Aveda and Kraft Heinz Are Unlocking the Value of Full-funnel Marketing

Parallel PathNewsletter

Content originally published on Think With Google Today’s consumer moves seamlessly across online and offline channels to find what they need. The path to purchase is complex, and it varies considerably by vertical and by individual shopping preference. Read more to learn how Kraft Heinz and Aveda are achieving their goals through full-funnel marketing. Read more on the publisher’s site.

Will We See More Doctors on Tiktok This Year?

Parallel PathNewsletter

Content originally published on eMarketer Most (51%) US adults say they’re most likely to seek health advice online (including social media), while only 31% say they’re most likely to contact their primary care provider to do the same. Why are health consumers opting for online > health professional advice? Read more to find out why. Read more on the publishers site.

Senior Paid Search Strategist

Parallel PathCareers

Summary of Role At Parallel Path, we help ambitious health, wellness, and lifestyle brands grow faster through the power of digital marketing. With 16 years of history, we are a nimble and growing agency located in beautiful Boulder, CO, and are seeking a Senior Paid Search Strategist to join our team. The Senior Paid Search Strategist will manage client paid … Read More

Director, Analytics

Parallel PathCareers

Summary of Role At Parallel Path, we help ambitious health, wellness, and lifestyle brands grow faster through the power of digital marketing. With 16 years of history, we are a nimble and growing agency located in beautiful Boulder, CO, and are seeking a Director, Analytics to join our team The Director, Analytics will collaborate with internal strategic consultants, performance media … Read More

How to Create High-Converting Ecommerce Landing Pages

Parallel PathNewsletter

Content originally published on BigCommerce Brick and mortar shops have storefronts, ecommerce stores have landing pages. Both need to be attention-grabbing and inviting. Did you know “visitors who land on a product page are 72% more likely to bounce than those who land on a landing page”? Because landing pages are optimized for conversions, they need to have one goal and … Read More

Google Takes Another Bite at a Third-party Cookie Replacement

Parallel PathNewsletter

Content originally published on eMarketer As third-party cookies leave the scene, Google has pitched ‘Topics’ to take their place on the Chrome browser to improve user privacy while allowing advertisers to continue segmenting their audiences. “The idea is to create a more privacy-focused approach to ad targeting.” While this improves privacy, the shift leads critics to worry about overreliance to … Read More

Senior Project Manager

Parallel PathCareers

Summary of Role At Parallel Path, we help ambitious health, wellness, and lifestyle brands grow faster through the power of digital marketing. With 15 years of history, we are a nimble and growing agency located in beautiful Boulder, CO, and are seeking an experienced Senior Project Manager to join our team. The Senior Project Manager will passionately orchestrate results-driven teams … Read More

Hardy Kalisher Named Parallel Path’s Chief Growth Officer

Parallel PathNews/Press

Parallel Path announces the appointment of its first Chief Growth Officer in the promotion of Hardy Kalisher to the C-Suite role. Coming off its strongest year of growth, the establishment of the Chief Growth Officer positions Parallel Path to further its mission as one of the most respected marketing agencies in the health, wellness, and lifestyle space.  “The core essence … Read More

Parallel Path Welcomes Jackson Warn as Associate Strategic Consultant

Parallel PathNews/Press

Parallel Path is excited to welcome Jackson Warn as Associate Strategic Consultant. Jackson initially joined Parallel Path as an undergraduate intern while attending the University of Colorado before moving into his current marketing role. He has a passion for learning new skills and exploring solutions to problems businesses face through strategic thinking and collaboration. Being a life-long Boulder-ite, Jackson has … Read More

Parallel Path Welcomes Dendy Walker as Senior Performance Media Manager

Parallel PathNews/Press

Parallel Path is thrilled to welcome Dendy Walker as Senior Performance Media Manager. Dendy worked for the University of Colorado Boulder as their in-house Digital Campaign Manager. Her responsibilities working with the Admissions teams and school communications teams gave her extensive experience in paid social media and digital advertising for a variety of objectives. More recently she has been working … Read More

Parallel Path Welcomes Marjie Iwler as Senior Project Manager

Parallel PathNews/Press

Parallel Path is excited to welcome Marjie Iwler as Senior Project Manager. Prior to joining Parallel Path, Marjie was a project manager working both agency and client side. She has experience across the full marketing spectrum, including email, video, website development, content creation, paid media, and digital and print collateral. Marjie brings a passion for efficient processes and creative problem-solving, … Read More

This Year Next Year: Global 2021 End-of-Year Forecast

Parallel PathNewsletter

Content originally published on GroupM. Inflation? Industry growth? Digital advertising results? It can be hard to know what the future might hold. So far, we know that digital advertising has continued to take a majority share of total advertising and is especially helpful for emerging and content-heavy brands. At the same time, television advertising is making a comeback for larger … Read More

Micro-Influencers Present Macro Opportunities

Parallel PathNewsletter

Content originally published on eMarketer. “Move over, celebrities and mega-influencers. Creators with smaller followings will be the strategic play in the influencer marketing world in 2022.” Smaller influencers are creating more opportunities for authentic brand interactions and greater trust within audiences. Not only do these influencers cost less, but they may also be the key to maintaining brand relevance in … Read More

Jacob Leal Joins Parallel Path as Associate Director of Project Management

Parallel PathNews/Press

Parallel Path is excited to welcome Jacob Leal as Associate Director of Project Management. Jacob brings over 10 years of experience in advertising, mostly in digital with an additional 2-year stint in print production coordination for magazines and other revenue-driving print products. His advertising experience covers many aspects including sales training, digital ad operations, team leadership, and operations/project management. Jacob started … Read More

Parallel Path Welcomes Samantha Mueller as Senior Strategic Consultant

Parallel PathNews/Press

Parallel Path is thrilled to welcome Samantha Mueller as Senior Strategic Consultant. Sam brings over 16 years of marketing and brand-building experience both on the client and agency side, across well-known consumer brands and small start-ups. Sam spent more than a decade with Danone North America building purpose-driven brands such as Activia, Danimals, Horizon Organic, Silk, and International Delight. She … Read More

Parallel Path Selected as One of Outside’s 50 Best Places to Work in 2021

Parallel PathNews/Press

Parallel Path has been selected as one of Outside Magazine’s 50 Best Places to Work in 2021. It’s not just about perks, gear, or outdoor access. This yearly publication features 50 companies that go above and beyond when it comes to their culture, benefits, work/life balance, and work environment. The selection process takes into consideration each business’s commitment to ensuring … Read More

CCO, Hardy Kalisher, Selected as Judge for 2021 eHealthcare Leadership Awards

Parallel PathNews/Press

As Parallel Path continues to support the healthcare industry, our leadership team volunteered to judge the 2021 eHealthcare Leadership Awards. Chief Client Officer, Hardy Kalisher, was again given the opportunity to view and evaluate some of the country’s most outstanding healthcare digital communications alongside other prominent leaders in the industry.  Hardy has both a comprehensive knowledge of the digital evolution … Read More

Parallel Path Welcomes Bella Marconi as Performance Media Manager

Parallel PathNews/Press

A graduate from Boise State University with a degree in media arts and a certificate in digital media, Bella is eager to immerse herself in Parallel Path’s client paid media strategies and growth optimization. Growing up in the Pacific Northwest, Bella felt drawn to Parallel Path’s mission for helping ambitious health, wellness, and lifestyle brands. You can often find her … Read More

Managing Director of Performance Media, Willow Smith, Speaks on “Media Champions”

Parallel PathNews/Press

Earlier this month, Managing Director of Performance Media, Willow Smith, joined MaryTherese Griffin on “Media Champions” to discuss a few topics including the importance of agency collaboration when building out a media plan. Willow and her performance media team at Parallel Path have firsthand experience working in tandem with our clients and, as she says,  “working with an agency means … Read More