Helping a Leading Hospital Gain Unprecedented Paid Search Results

Parallel PathCase Studies, Health and Wellness, Healthcare

Paid search account rebuild and optimization approach improves budget efficiency and ROI while connecting patients to the care they need   Background Determined to treat and heal more patients across their region, a leading hospital asked Parallel Path to achieve brand awareness growth and new patient acquisition goals by implementing a best-in-class paid search campaign strategy and management.   Challenge Parallel … Read More

Transforming the Way an Insurance Company Reaches New Customers

Parallel PathCase Studies

Helping a healthcare provider rise above the competition during open enrollment Client: Rocky Mountain Health Plans   Background Insurance companies face wild competition and market fluctuation while trying to earn consumers’ attention during annual open enrollment periods. Determined to rise above the fray, Grand Junction-based insurance provider Rocky Mountain Health Plans worked with Parallel Path to humanize the brand with … Read More