Parallel Path Announces Strategic Rebrand to Align With Health and Wellness Focus

BOULDER, CO, OCT 5, 2023 – Parallel Path, a renowned leader in health and wellness marketing, today announced a strategic rebrand that encompasses more than a visual refresh; it signifies a deeper commitment to inspiring change and championing wellbeing. The rebrand reflects the company’s commitment to partnering with brands that are shaping a healthier future. […]

Increasing Patient Acquisition for OhioHealth, Central Ohio’s Largest Health System

Client Overview OhioHealth is a nationally recognized, not-for-profit, charitable, healthcare outreach of the United Methodist Church. OhioHealth has 35,000 associates, physicians, and volunteers and a network of 12 hospitals, 200+ ambulatory sites, hospice, home health, medical equipment, and other health services spanning 47 Ohio counties. OhioHealth has been recognized six times as one of the […]

As AOR Parallel Path Supports the National Growth and Mission of On Our Sleeves — Powered by Nationwide Children’s Hospital

Client Overview Powered by the behavioral health experts at Nationwide Children’s Hospital, On Our Sleeves is the national movement to break stigmas around children’s mental health. Children don’t wear their thoughts on their sleeves. With 1 in 5 children living with a significant mental health concern and half of all lifetime mental health concerns starting […]

UnitedHealthcare Colorado Exceeded Goals and Achieved Record Breaking Growth

Client Overview More than 45 years ago, UnitedHealthcare Colorado’s Rocky Mountain Health Plans (RMHP) established itself as a dominant provider of health insurance coverage in Colorado with extraordinary community relationships. In 2016, RMHP was acquired by United Healthcare. In 2022, Parallel Path celebrated its 10th year as RMHP’s marketing partner, helping to launch RMHP’s digital […]

Growing a 70-Year-Old Outdoor Brand Through the Power of Digital Marketing

Three people backpacking on a trail looking up at snow-capped mountains

Backpacker’s Pantry has seen +158% online revenue since we started working together.   Background Backpacker’s Pantry is one of the world’s foremost producers of freeze-dried food used globally by backpackers, campers, sailors, extreme athletes, explorers, and the US Ski Team. A true legacy brand, Backpacker’s Pantry stays true to its Boulder roots as a privately-held, […]

Consumer Insights Collective Sweepstakes Rules

Eligibility: The sweepstakes is open to individuals who are legal residents of the United States and are at least 18 years old at the time of entry. Employees, affiliates, and immediate family members of Parallel Path are not eligible to participate. Entry Method: To enter the sweepstakes, participants must complete the Health and Wellness Consumer […]

Embracing Inclusive Media Planning

Embracing Inclusivity in Health and Wellness Media Planning   Inclusivity in the media landscape has moved from the periphery to the heart of successful marketing strategies. This shift is palpable in every sector but holds unique importance within health and wellness. Today’s consumers seek brands that resonate with their own diverse experiences and view of […]

Mindfulness Practices for Life Balance and Stress Management

Unveiling the Power of Mindfulness   In our fast-paced world, feeling overwhelmed and out of balance is often the norm rather than the exception. It’s all too easy to become entangled in the frenzy of daily obligations, with mounting stress levels tipping the scales away from equilibrium. However, we have an underutilized, time-honored antidote at […]

Self-Care: A Healthy Mind, Body, and Spirit

The Art of Self-Care The importance of self-care in our lives cannot be overstated. As our everyday routines become increasingly fast-paced and stressful, the need for intentional self-care activities that rejuvenate our mind, body, and spirit has emerged as a necessity. In an age where multitasking is the norm and burnout is widespread, self-care has […]

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