Helping a fitness company scale its brand
Client overview WHOOP is a technology company that specializes in wearable fitness trackers and health monitoring devices. Founded in 2012 by Will Ahmed, WHOOP is known for its high-quality fitness bands designed to provide in-depth analytics on various aspects of physical health and performance. WHOOP targets athletes, fitness enthusiasts, and anyone interested in optimizing their […]
From SEO to SGE: Surviving the Google Search Shake-Up
The launch of Google’s Search Generative Experience (SGE), powered by the Gemini AI platform, marks a pivotal moment in digital marketing. Google’s introduction of this new feature is changing the game for organic and paid search results and at Parallel Path, we are at the forefront of understanding and adapting to these changes, ensuring our […]
Evidence Over Everything: The New Standard in Health Products
If you’ve recently browsed store shelves, you’ve likely noticed an array of products boasting “natural” and “organic” labels. With all of these claims, consumers are now, more than ever, questioning if these products actually work. At Parallel Path, we’ve observed a notable shift in health and wellness consumer behavior. Consumers are now prioritizing effectiveness and […]
Shining a Light on the Missing Menopause Market
At Parallel Path, we are on a mission to transform lives and build a healthier world. We believe that humans deserve better health and that health deserves better marketing. Yet, amidst the dynamic landscape of women’s health, the menopause market remains a glaring blind spot. Menopause is not just another life stage; it is a […]
Increasing membership for a large chain of fitness centers
Client overview Founded in 1999, Fitness Connection is a category leader in the “High Value, Low Price” (HVLP) fitness segment, offering the full range of amenities and services of a large, full-service premium club for a low monthly fee. Memberships include access to state-of-the-art strength / cardio equipment, functional training areas, women’s only workout areas, […]
What the “Self-Focused” Consumer Expects from Your Brand
At Parallel Path, we are on a mission to transform lives and build a healthier world. We believe that humans deserve better health and that health deserves better marketing. To deepen our understanding of health and wellness consumers, we conducted a comprehensive study involving thousands of respondents across diverse demographics. We dove into their motivations, […]
Parallel Path Welcomes Dan Shust as Director of AI and Experience Innovation
We are delighted to welcome Dan Shust to Parallel Path as our Director of AI and Experience Innovation. In this role, Dan will be working closely with our clients to leverage AI and other emerging trends and technologies to innovate and enhance their customer experiences and drive growth and efficiency opportunities for their organizations. His […]
Holistic Wellness for Gen Z Women: Trends and Challenges
In today’s fast-paced world, the landscape of health and wellness is constantly evolving, driven by the diverse needs and perspectives of different demographic groups. Among these, Gen Z women stand out as a formidable force, shaping trends and influencing conversations around holistic well-being. Shaped by digital technology and evolving societal norms, Gen Z as a […]
Cultivating Wellness: Prioritizing Mental Health in May and Beyond
As Mental Health Awareness Month continues through the month of May, Parallel Path stands firm in our dedication to prioritizing mental health and wellbeing in the workplace. As we navigate the ever-changing landscape of modern work culture, we have always believed in fostering a supportive environment where mental wellness has a chance to thrive. At […]