As AOR Parallel Path Supports the National Growth and Mission of The Kids Mental Health Foundation — Powered by Nationwide Children’s Hospital
Client Overview Powered by the behavioral health experts at Nationwide Children’s Hospital, The Kids Mental Health Foundation is the national movement to break stigmas around children’s mental health. Children don’t wear their thoughts on their sleeves. With 1 in 5 children living with a significant mental health concern and half of all lifetime mental health […]
UnitedHealthcare Colorado Exceeded Goals and Achieved Record Breaking Growth
Client Overview More than 45 years ago, UnitedHealthcare Colorado’s Rocky Mountain Health Plans (RMHP) established itself as a dominant provider of health insurance coverage in Colorado with extraordinary community relationships. In 2016, RMHP was acquired by United Healthcare. In 2022, Parallel Path celebrated its 10th year as RMHP’s marketing partner, helping to launch RMHP’s digital […]
Growing a national massage franchise with a centralized digital marketing strategy
Elements Massage Elements Massage is a franchise-based massage therapy company that provides a variety of massage services to promote relaxation, stress relief, and overall well-being. It distinguishes itself through its commitment to personalized and therapeutic massage services and highly trained therapists. Their membership program and wide range of massage options also contribute to their appeal, […]
Growing a 70-Year-Old Outdoor Brand Through the Power of Digital Marketing
Backpacker’s Pantry has seen +158% online revenue since we started working together. Background Backpacker’s Pantry is one of the world’s foremost producers of freeze-dried food used globally by backpackers, campers, sailors, extreme athletes, explorers, and the US Ski Team. A true legacy brand, Backpacker’s Pantry stays true to its Boulder roots as a privately-held, […]
Consumer Insights Collective Sweepstakes Rules
Eligibility: The sweepstakes is open to individuals who are legal residents of the United States and are at least 18 years old at the time of entry. Employees, affiliates, and immediate family members of Parallel Path are not eligible to participate. Entry Method: To enter the sweepstakes, participants must complete the Health and Wellness Consumer […]
Embracing Inclusive Media Planning
Embracing Inclusivity in Health and Wellness Media Planning Inclusivity in the media landscape has moved from the periphery to the heart of successful marketing strategies. This shift is palpable in every sector but holds unique importance within health and wellness. Today’s consumers seek brands that resonate with their own diverse experiences and view of […]
Mindfulness Practices for Life Balance and Stress Management
Unveiling the Power of Mindfulness In our fast-paced world, feeling overwhelmed and out of balance is often the norm rather than the exception. It’s all too easy to become entangled in the frenzy of daily obligations, with mounting stress levels tipping the scales away from equilibrium. However, we have an underutilized, time-honored antidote at […]
Self-Care: A Healthy Mind, Body, and Spirit
The Art of Self-Care The importance of self-care in our lives cannot be overstated. As our everyday routines become increasingly fast-paced and stressful, the need for intentional self-care activities that rejuvenate our mind, body, and spirit has emerged as a necessity. In an age where multitasking is the norm and burnout is widespread, self-care has […]
Mastering Sleep Hygiene
Restorative Nights and Productive Days Are you aware that we spend approximately a third of our lives asleep? It might sound like a considerable investment of time, yet when you grasp the critical role sleep plays in our health, mood, productivity, and overall well-being, it’s a worthwhile endeavor. Unfortunately, many of us struggle with achieving […]