Cultivating Wellness: Prioritizing Mental Health in May and Beyond

As Mental Health Awareness Month continues through the month of May, Parallel Path stands firm in our dedication to prioritizing mental health and wellbeing in the workplace. As we navigate the ever-changing landscape of modern work culture, we have always believed in fostering a supportive environment where mental wellness has a chance to thrive. At […]

Scheduling for Success: Maximizing Capacity in Multi-Location Organizations

At Parallel Path, we understand the critical role capacity optimization plays in the success of multi-location organizations. Operating in the dynamic landscape of health and wellness marketing, maximizing capacity is not just a matter of operational efficiency; it’s a crucial component of maintaining a thriving market presence and ensuring the delivery of quality patient care […]

Navigating HIPAA Compliance: Best Practices for Data Tracking in Healthcare Marketing

In the dynamic landscape of digital marketing, data collection is an essential requirement to craft an effective strategy. However, for businesses in the health and wellness sector, particularly those governed by HIPAA regulations, navigating the complexities of data collection becomes even more critical. It’s important to note that while we are not legal experts at […]

Scaling Multi-Location Healthcare Organizations: A Playbook Approach

Managing a multi-location health and wellness organization can be a tricky business. Rooms need to be filled, appointments need to be booked, and providers need to be busy. Balancing all of these demands simultaneously is a challenging exercise. Taking a “one size fits all” approach can be efficient, but you will likely leave opportunities on […]

Tackling Super Bowl Ads: The Best and the Worst

Well, we broke the record for the most-watched program in U.S. television history on Sunday. Kansas City’s victory over San Francisco averaged 123.4 million viewers across TV and streaming services – which is a 7% increase from last year’s game. While the game itself was worth the watch, (only the second Super Bowl game to […]

Navigating Health & Wellness Consumer Motivation Segments: A New Perspective

Decoding Consumer Motivation Segments in Health & Wellness Marketing   In the dynamic world of health and wellness, understanding consumer motivation is crucial for brands aiming to resonate deeply with their audience. This sector, rich in diversity and potential, requires a nuanced approach beyond traditional demographics. Parallel Path’s seminal Consumer Motivation Study: Health & Wellness […]

Embracing Sobriety: My Journey to Being Alcohol-Free

Our life’s journey often takes us through various experiences, some of which shape us profoundly. For me, growing up in the rural Midwest with a drinking culture, alcohol became an early companion in many aspects of my life. From my teenage years through college, I consumed a lot of alcohol, unaware of the toll it […]

How Health and Wellness Marketers Can Empower Women

Empowering Women in the Expanding Health and Wellness Sector   Marketing health and wellness to women is not just about promoting products and services. It’s about empowering women to make informed decisions about their health and overall well-being. As a brand, how you communicate with this key target audience can make a significant difference. The […]

Embracing Inclusive Media Planning

Embracing Inclusivity in Health and Wellness Media Planning   Inclusivity in the media landscape has moved from the periphery to the heart of successful marketing strategies. This shift is palpable in every sector but holds unique importance within health and wellness. Today’s consumers seek brands that resonate with their own diverse experiences and view of […]

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