It’s no secret health and wellness is kind of a big deal here at Parallel Path. It’s who we are as an agency (a healthy living spending account is even part of our benefits package), and it’s what we do: at work, at home, and in our communities. But, our ski lifts are closed and gyms are shuttered for the … Read More
Diet & Nutrition Search Trends Today, in Light of The Coronavirus Pandemic
The novel coronavirus (SARS-CoV-2) has altered almost every single aspect of people’s daily lives in at least 177 countries (and counting) across the globe. As seen in empty grocery store aisles and “Not in Stock” labels on Amazon, people’s buying habits have drastically shifted right alongside the spread of the virus. Along with hand sanitizer and toilet paper (here’s an … Read More
More People are Searching for “Coronavirus” Than “COVID-19” Right Now
We are certainly at an odd moment in time, and today there are more questions than answers regarding the development of the Coronavirus pandemic. The vast majority of those questions are being made as online search queries. As news and updates on the rapidly evolving Coronavirus pandemic continue to inundate inboxes and newsfeeds across the country, many of our clients … Read More
Segmenting Branded and Non-Branded Keywords to Maximize Your Media Spend
Chances are, your organization is already employing both branded and non-branded keywords in your Paid Media (PPC) and SEO programs. But, the key to really knowing the impact of those branded keywords on conversion results is through segmentation. First, let’s define our terms. What is a Branded Keyword? Branded keywords include some aspect of your company’s name, such as: ‘Backpacker’s … Read More
How to Use Google Analytics Segments: An Illustrated Guide
Google Analytics offers a ton of up-front/top-level information. The way Google provides information and allows users to slice and dice the information works well for many cases. However, there are some shortcomings where utilizing filters and secondary dimensions can only get you so far, and on top of that, it can be relatively time-consuming. This is where segments come in … Read More
Does Your Business Need Facebook Brand Lift?
Likes feel great, but are they good for the bottom line? While likes and shares are usually guaranteed to boost your mood, it’s difficult to gauge whether those types of social media engagement are boosting sales. Enter Facebook Brand Lift, which reports on metrics such as brand awareness and ad recall in an effort to cut through the clutter and … Read More
Partnership with Streamline Brands to Drive Next Era of Growth
Parallel Path is proud to announce its partnership with Streamline Brands Safesplash, Swimtastic, and SwimLabs as the brand prepares for its next wave of growth. Streamline Brands is the leading franchisor of swim school concepts in the United States, with over 170 swim schools in its network. Parallel Path will be providing a range of digital marketing services to the … Read More
Integrating Billboard Advertising with Digital-First Marketing Campaigns
Billboards may be one of the oldest forms of advertising, but their time in the sun is far from over. With brands facing increasingly fierce competition for eyeballs on desktop and mobile screens, there’s a case for integrating Out of Home (OOH) advertising with digital marketing campaigns now more than ever. Rohan Oza, arguably one of the most successful modern … Read More
Human Form Fitness to Bring Personalized Health and Wellness Coaching to Parallel Path
Holistic health and fitness coaching now offered to all Parallel Path employees. Boulder, CO., February 7, 2020 Parallel Path is pleased to announce the launch of a partnership with Ohio-based Human Form Holistic Health, Fitness, and Performance Institute to provide personalized health coaching services to all Parallel Path employees. The program is being offered free-of-charge to staff as part of … Read More
Health, Wellness, and Lifestyle Marketing for 2020 and Beyond
Rise above the silos to craft winning strategies It wasn’t too long ago that the healthcare, wellness, and lifestyle industries were viewed as mostly siloed spaces without much crossover. Now that narrative has shifted, and the consumers expect the integration of health, wellness, and lifestyle as they seek a more holistic view of wellbeing. For those in health, wellness, and … Read More
New Electrolyte and Protein-Packed Beverage Joins the Ascent Family
We like it when friends make awesome new products. Today, our friends at Ascent celebrated the launch of their new Recovery Water, a refreshing, revolutionary beverage that offers 20g of clean protein and electrolytes — all in 100 calories — to help us recover from a hard workout (or just a hard day’s work). Ascent has been sourcing the industry’s … Read More
Helping a Leading Hospital Gain Unprecedented Paid Search Results
Paid search account rebuild and optimization approach improves budget efficiency and ROI while connecting patients to the care they need Background Determined to treat and heal more patients across their region, a leading hospital asked Parallel Path to achieve brand awareness growth and new patient acquisition goals by implementing a best-in-class paid search campaign strategy and management. Challenge Parallel … Read More
Who Will be Most Impacted by the Google January 2020 Core Update
The Google January 2020 Core Update is complete On January 13th 2020, Google announced the release of a broad core algorithm update. Of course, this is by no means novel. Updates like these typically happen on a quarterly basis and tend to roll out over a period of a few to several days. According to Google, last week’s update was … Read More
Maximizing ROI on Your Hospital’s Digital Marketing
Why Read This Paper Since 2006, Parallel Path has been crafting and deploying highly-effective marketing solutions for clients that include some of the country’s top hospitals and insurance companies. This article draws from insights we have gleaned from our work to help our client partners achieve unprecedented marketing growth and performance. This paper offers the following five-point framework to help … Read More
How to Work Remotely While Traveling
The story of how Wyeth Leemon came to be an internationally traveling remote employee began with a round-trip ticket to Bangkok and resignation. But fortunately for both Wyeth and the Parallel Path team, that resignation was turned down and turned into an opportunity for both parties to see if a remote working arrangement could really work. TL;DR: Working remotely works. But … Read More
