Integrated Marketing Strategy: Why Traditional and Digital Media Should Work Together
The Marketing Landscape: A Convergence of Old and New What do a billboard on a bustling highway, a radio jingle that you can’t seem to shake off, and a targeted Facebook ad all have in common? They’re all pieces of a grand, evolving puzzle we call marketing—a domain as ancient as the bazaars of old […]
Fostering a Healthy Work Environment – Why Wellness at Work Matters
How a company office environment should be constructed became an afterthought for many during the pandemic. As the workforce returns to offices, the consideration of creating a positive, healthy workplace has regained relevance. While working remotely or hybrid is no longer a radical idea, a key milestone was hit as offices are reported to be […]
An Overview on Using ChatGPT in Healthcare Marketing
In the ever-evolving universe of healthcare marketing, the ability to predict and adapt to trends is more than a luxury—it’s a necessity. Amidst the noise of countless marketing strategies, a new tool is making a name for itself, promising a revolutionary approach to engagement and communication. That tool is OpenAI’s ChatGPT. Now, you might be […]
HMPS 2023 Takeaways: Navigating the Future of Healthcare Marketing
In the wake of the Healthcare Marketing and Physicians Summit (HMPS) this past April in Austin, we’ve all returned to our routines, invigorated and brimming with fresh insights. The invaluable opportunity to reconnect in person with our colleagues in healthcare marketing was a breath of fresh air. After weathering a global health crisis that altered […]
Beyond Benefits: The Art of Empathetic Connection in Health and Wellness Marketing
Picture this: you’re shopping for a new fitness app or a vitamin supplement. Brands bombard you, promising to revolutionize your life, but how many truly understand you and your needs? As health and wellness marketers, we must move beyond simply communicating the benefits of our products. We must go beyond the formula of communicating benefits […]
Google to Sunset Similar Audiences in May 2023
Is Google planning to do away with lookalike targeting this year? The answer is sort of. Currently, Google offers something called Similar Audiences, which is their version of lookalike targeting. Lookalike audiences are targeting segments that begin by using a first-party data file, (i.e current customers) and then letting systems like Google or Meta ingest […]
Leading the Artificial Intelligence Revolution with Emotional Intelligence
Executives of health and wellness companies and organizations must keep ahead of the curve regarding Artificial Intelligence (AI). As the conversation around AI becomes increasingly prevalent, it’s clear that AI will revolutionize our lives. However, it is critical to note that AI’s constructive or destructive impact on the world is heavily influenced by the moral […]
Webinar: Google Analytics 4 – What Marketers Need to Know Now
Are you aware of the biggest news in Google Analytics in over 10 years? Google Analytics as you know and depend on for making data-driven marketing decisions will no longer collect data as of July 1, 2023. Google is replacing GA with Google Analytics 4 (GA4). Why watch this on-demand webinar? Marketers should watch this […]
How Client Agency Relationships Can Thrive After Leadership Changes
Change on both the client and agency side is inevitable. Parallel Path’s Senior Strategic Consultant, Andrew Utech dives deeper into how an agency can be a proactive leader in assuring stability and long-lasting client-agency partnerships. In an industry that’s so fickle, how can agencies and clients instill a sense of stability in an effort to […]