Navigating Health & Wellness Consumer Motivation Segments: A New Perspective

Decoding Consumer Motivation Segments in Health & Wellness Marketing   In the dynamic world of health and wellness, understanding consumer motivation is crucial for brands aiming to resonate deeply with their audience. This sector, rich in diversity and potential, requires a nuanced approach beyond traditional demographics. Parallel Path’s seminal Consumer Motivation Study: Health & Wellness […]

Accelerating Direct to Consumer Growth

Ascent Protein grew revenue on its e-commerce site by double digits YoY. The Challenge Ascent Protein is a Denver-based nutrition company on a mission to naturally improve athletic performance. Ascent’s launch included a go-to-market strategy that included direct to consumer sales via e-commerce, but over the course of the initial three years, the brand wasn’t […]

Growing a national massage franchise with a centralized digital marketing strategy

Female client receiving deep tissue massage

Client overview Elements Massage is a franchise-based massage therapy company that provides a variety of massage services to promote relaxation, stress relief, and overall well-being. It distinguishes itself through its commitment to personalized and therapeutic massage services and highly trained therapists. Their membership program and wide range of massage options also contribute to their appeal, […]

Growing a 70-Year-Old Outdoor Brand Through the Power of Digital Marketing

Three people backpacking on a trail looking up at snow-capped mountains

Backpacker’s Pantry has seen +158% online revenue since we started working together.   Background Backpacker’s Pantry is one of the world’s foremost producers of freeze-dried food used globally by backpackers, campers, sailors, extreme athletes, explorers, and the US Ski Team. A true legacy brand, Backpacker’s Pantry stays true to its Boulder roots as a privately-held, […]

Embracing Sobriety: My Journey to Being Alcohol-Free

Our life’s journey often takes us through various experiences, some of which shape us profoundly. For me, growing up in the rural Midwest with a drinking culture, alcohol became an early companion in many aspects of my life. From my teenage years through college, I consumed a lot of alcohol, unaware of the toll it […]

How Health and Wellness Marketers Can Empower Women

Empowering Women in the Expanding Health and Wellness Sector   Marketing health and wellness to women is not just about promoting products and services. It’s about empowering women to make informed decisions about their health and overall well-being. As a brand, how you communicate with this key target audience can make a significant difference. The […]

Embracing Inclusive Media Planning

Embracing Inclusivity in Health and Wellness Media Planning   Inclusivity in the media landscape has moved from the periphery to the heart of successful marketing strategies. This shift is palpable in every sector but holds unique importance within health and wellness. Today’s consumers seek brands that resonate with their own diverse experiences and view of […]

Mindfulness Practices for Life Balance and Stress Management

Unveiling the Power of Mindfulness   In our fast-paced world, feeling overwhelmed and out of balance is often the norm rather than the exception. It’s all too easy to become entangled in the frenzy of daily obligations, with mounting stress levels tipping the scales away from equilibrium. However, we have an underutilized, time-honored antidote at […]

Self-Care: A Healthy Mind, Body, and Spirit

The Art of Self-Care The importance of self-care in our lives cannot be overstated. As our everyday routines become increasingly fast-paced and stressful, the need for intentional self-care activities that rejuvenate our mind, body, and spirit has emerged as a necessity. In an age where multitasking is the norm and burnout is widespread, self-care has […]

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