Webinar: Google Analytics 4 – What Marketers Need to Know Now

Are you aware of the biggest news in Google Analytics in over 10 years? Google Analytics as you know and depend on for making data-driven marketing decisions will no longer collect data as of July 1, 2023. Google is replacing GA with Google Analytics 4 (GA4). Why watch this on-demand webinar? Marketers should watch this […]

How Client Agency Relationships Can Thrive After Leadership Changes

Change on both the client and agency side is inevitable. Parallel Path’s Senior Strategic Consultant, Andrew Utech dives deeper into how an agency can be a proactive leader in assuring stability and long-lasting client-agency partnerships.  In an industry that’s so fickle, how can agencies and clients instill a sense of stability in an effort to […]

YouTube Raises the Bar on Validating Credible Healthcare Information

YouTube is Leading The Way in Helping Consumers Find Credible Healthcare Information Where’s the first place you turn to when you have a health question? The internet, of course! A multitude of online sources provide robust libraries of health articles that answer some of the most commonly asked health questions. But following the COVID-19 pandemic, […]

A Poetic Pause to Reveal the Solution

The faster we can connect, the more we can get done. Isn’t that the promise of email, texts, Zoom, and Slack? 5G doubles productivity. Go! Go! Go! The light is always green! While we are busy getting more work done, has quality faltered for speed? Do we allow time for our best work to be […]

Is Google Search Dying?

Believe it or not, we have been hearing that SEO is dead every year since Richard Hoy first claimed it on the Online Advertising Discussion List in 1997, and yet, SEO is still one of the most in-demand digital marketing services and skills.  The most common reasons given for why SEO is dead are updates […]

Marketing to Gen Z: Authenticity Matters

Generation Z and Brand Engagement Born in the mid-1990s and mid-2000s, living entirely within the digital age, Generation Z has never experienced a time without the internet. Each new generation comes with its own characteristics and presents unique opportunities and challenges for marketers.  Gen Z’ers are stigmatized as being technology addicts and lacking the ability […]

Optimizing Paid Social Media for Algorithms

How health, wellness, and lifestyle brands can curate paid social media strategies to win the algorithm game  If you spend time on social media sites like Instagram or YouTube, you have no doubt been subject to seeing a “curated” feed of content that’s served up specifically to fit your preferences.  You innocently watch one video […]

5 Marketing Priorities of Hospitals & Health Systems

The modern hospital and health system marketer must meet their audience where they are. Having a digital-first approach is critical for success.   Now more than ever hospital and health system marketing teams are feeling the challenges of being under-resourced to accomplish an ever-growing list of priorities. In speaking with hospital and health system marketing […]

Consumer Study Webinar

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Consumer Study Webinar