YouTube Raises the Bar on Validating Credible Healthcare Information
YouTube is Leading The Way in Helping Consumers Find Credible Healthcare Information Where’s the first place you turn to when you have a health question? The internet, of course! A multitude of online sources provide robust libraries of health articles that answer some of the most commonly asked health questions. But following the COVID-19 pandemic, […]
A Poetic Pause to Reveal the Solution
The faster we can connect, the more we can get done. Isn’t that the promise of email, texts, Zoom, and Slack? 5G doubles productivity. Go! Go! Go! The light is always green! While we are busy getting more work done, has quality faltered for speed? Do we allow time for our best work to be […]
Is Google Search Dying?
Believe it or not, we have been hearing that SEO is dead every year since Richard Hoy first claimed it on the Online Advertising Discussion List in 1997, and yet, SEO is still one of the most in-demand digital marketing services and skills. The most common reasons given for why SEO is dead are updates […]
Marketing to Gen Z: Authenticity Matters
Generation Z and Brand Engagement Born in the mid-1990s and mid-2000s, living entirely within the digital age, Generation Z has never experienced a time without the internet. Each new generation comes with its own characteristics and presents unique opportunities and challenges for marketers. Gen Z’ers are stigmatized as being technology addicts and lacking the ability […]
Using Search Impression Share to Identify Growth Opportunities for Health, Wellness and Lifestyle Brands
Are you seeing success with your lead generation or e-commerce search campaigns, but don’t know what more you could be getting out of them? What if I told you that the paid search platforms have been providing you the guidance you’ve needed all along? At Parallel Path, a common question from our clients is, “What […]
Optimizing Paid Social Media for Algorithms
How health, wellness, and lifestyle brands can curate paid social media strategies to win the algorithm game If you spend time on social media sites like Instagram or YouTube, you have no doubt been subject to seeing a “curated” feed of content that’s served up specifically to fit your preferences. You innocently watch one video […]
5 Marketing Priorities of Hospitals & Health Systems
The modern hospital and health system marketer must meet their audience where they are. Having a digital-first approach is critical for success. Now more than ever hospital and health system marketing teams are feeling the challenges of being under-resourced to accomplish an ever-growing list of priorities. In speaking with hospital and health system marketing […]
Reddit Advertising for Health, Wellness and Lifestyle Brands
How brands can use Reddit to engage with a valuable audience Social media platforms have largely evolved into places to consume content, instead of sharing content. With the rise of bots and negativity on social media, more users have turned towards online communities, such as those on Reddit, as a safe haven to express themselves. […]
Instagram Shopping An E-Commerce Overview
Instagram Shopping: An Opportunity for Health, Wellness, and Lifestyle Brands With more than 1 billion active users each month, it’s no surprise that Instagram has made the shift into becoming a more e-commerce-friendly platform. Along with the huge user base, celebrity social channels and mega influencers have helped give Instagram the opportunity to become […]