Let’s Get Personal; Why Your Rank Shouldn’t be Your Only Focus

Matt NeSmithMarketing, Matrix, SEOLeave a Comment

  It is easy to rely on keyword rankings as a determinant of SEO success, but whether you are tracking your rankings manually or using a tool to determine your position in search results automatically, the rankings shown won’t tell the whole story. Rankings are a barometer, but in the big picture, they’ve become too variable and personalized to be a singular … Read More

Recent Google Algorithm Updates Causing Ranking Volatility

Chris ThompsonMarketing, Matrix, SEOLeave a Comment

  Google has released multiple updates to its algorithm over the past several months, which have caused an increasing amount of volatility in the rankings. On May 22, 2013, Google confirmed the Penguin 2.0 update. On June 11, 2013, Google confirmed monthly updates of Panda. On June 25, 2013, Google confirmed a  phantom update rollout over the following weeks.   … Read More

SEO Experiments – Evolving the Parallel Path Organic Search Offering

Rick HobergMarketing, Matrix, SEO1 Comment

 Parallel Path’s Chief Data Office-fur A Google search for “search engine optimization” will return upwards of 64 million results – the majority of which are tips, tutorials, and beginner guides. Every SEO has their own opinion on what factors and elements affect SEO and to what degree, but not everyone can back these opinions with relevant data. That’s why the … Read More

Simple Excel Tricks for PPC Ad Copy Writing

Katie WurdackMarketing, Matrix, PPCLeave a Comment

  When it comes to writing ad copy, the last thing you want is technology blocking your creativity. Follow these simple steps and you’ll be writing your ad copy more efficiently than ever! Whether you’re new to PPC or you’re a seasoned ad copy aficionado, you should have an easy-to-access excel sheet with all the parameters set upon opening. Follow … Read More

SEO Strategy vs. Tactics

Chris ThompsonMarketing, Matrix, SEOLeave a Comment

by Chris Thompson with Hardy Kalisher Do you have an SEO strategy? That question might be the most important question you can ask your SEO agency. Yes, “SEO strategy” has become something of a trendy term and as a result is it is used by many, yet understood by few, and developed by even fewer. Google Trends Report on SEO … Read More

Strategic Marketing Guide for Media Interviews

Hardy KalisherBlog, Inbound, Marketing, MatrixLeave a Comment

Your PR efforts are resulting in interviews with journalists and bloggers. But, are you maximizing your PR opportunities to drive visitors to your website? Many traditional publications will post online versions of their articles giving them double the opportunity to drive potential customers to your website.  Maximize your marketing reach with our Strategic Marketing Guide for Media Interviews. What’s your … Read More

5 Ways to Learn Internet Marketing

Chris ThompsonBlog, Inbound, Marketing, MatrixLeave a Comment

The role of the Internet in modern business has transitioned from niche to critical. Entire businesses can now function and market exclusively online. Instead of having one intern that managed all aspects of an online presence, entire teams and departments are deployed to navigate multi-channel digital strategies. What is even more fascinating is the speed at which our industry has … Read More

Casting Your Net Wide

Billy McCallMarketing, Matrix, PPCLeave a Comment

The importance of not just using search and display, but expanding with video advertising when the assets are available. Have you ever heard the phrase, “Don’t put all of your eggs in one basket?” Of course you have. Well, that phrase is applicable to many paid search campaigns that are only using search and display. In paid search and internet … Read More

10 Reasons Why You Should Focus on Ad Copy

Jennifer DuensingMarketing, Matrix, PPCLeave a Comment

Data is a huge part of our everyday in the PPC space.  We focus on keyword selections, bidding options, dimensions and advanced settings. However, do we really apply the same keyword principles as we should with our ad copy? Here are 10 reasons why you should stop only focusing on keywords and bidding and spend more time analyzing your ad … Read More

Getting the Facts Straight on Social Media and SEO Part 1

Rick HobergMarketing, Matrix, SEO1 Comment

As the SEO industry continues to develop and evolve, social media is becoming an undeniable, albeit still relatively small, force in the search engine algorithms. It may sound cliché, but with the recent influx of articles and blog posts on social media and SEO, how are you to know what is true, let alone what tips and observations will help … Read More

Case Study: Defining Value in SEO

Chris ThompsonMatrix, SEO, Web AnalyticsLeave a Comment

Our role as SEO consultants is to partner with organizations and to create value through search marketing. However, creating value can be a challenge for many reasons. Goals may not have been clearly defined, the execution of strategies may not be not be possible, or access to analytics data may be lacking or corrupted. Despite all of this, it is … Read More

The Impact is Real: Google’s Encrypted Search

Tom BrightMarketing, Matrix, SEOLeave a Comment

Tom Bright Internet Marketing Specialist Google announced this week that they are encrypting searches for users logged in by default. What that means to the SEO industry is that search queries won’t be available for reporting within Google Analytics, nor will they be available from referring search URLs. The data is available at a roll-up level, however term-level detail for … Read More

Google +1 Effect on PPC

Tracy EarlesMarketing, Matrix, PPCLeave a Comment

Tracy Earles VP of Marketing & Business Development Bryan Connally recently wrote a blog post on Google’s new social recommendation tool, +1. In particular, he addressed whether your site should implement +1. While his analysis was fairly broad (i.e. should your site participate or not), I’d like to take a narrower look at +1’s effect on pay-per-click advertising with Adwords. Google … Read More

Should Your Site Implement Google +1?

Bryan ConnallyMarketing, Matrix, SEOLeave a Comment

Bryan Connally Staff Internet Marketing Specialist Some background info on Google +1 for SEO: Google has stated that “+1” for websites will be used as a social signal to help determine a page’s relevance for a particular search query and ultimately its ranking. This will likely be rolled out in a controlled manner so that Google can ascertain how the … Read More

ICANN’s Release of gTLDs: More .Hype than .Hope

David DuBoisMarketing, Matrix, SEOLeave a Comment

  David DuBois Search Engine Optimization Specialist June 20, 2011 – The Internet Corporation for Assigned Names and Numbers (ICANN) made an announcement that it would open its list of generic top-level domains (gTLDs) to anyone willing to dish out the $185,000 application fee. Registration for these domains will be open from January 12 to April 12, 2012, and will … Read More

Take Back Your Brand

Jeff EdwardsMarketing, Matrix, PPCLeave a Comment

Jeff Edwards Internet Marketing Specialist The rewards of having a well known brand name are obvious. A well executed brand strategy can make your company much more recognizable and trusted by consumers. This can pay off when it comes to sales, and can lead to a huge ROI for your company. Chances are if you work for one of these … Read More

How Do I Start Advertising on Facebook?

Bryan ConnallyMarketing, Matrix, PPCLeave a Comment

Bryan Connally Internet Marketing Specialist 2009 was a big year for Facebook. In May, comScore reported 70.2 million US unique visits for Facebook (up 97% year over year) passing Myspace .com for the first time. Later the same year, UK based analytics firm Hitwise tweeted that on December 29th Facebook had more unique visits than Google.com. This effectively made facebook.com … Read More