Hitting Us When it Hurts – Can These Digital Ads Relieve the Pain?
I was recently checking the status of my bank account online and found an ad embedded within the line items on my bank statement; where I had made a monthly payment – the type of payment that makes you grit your teeth in frustration each month at how much you’re paying for a service, like […]
Crucial Audits to Make Sure Your Campaigns Are Ready for the Holidays {Making a List & Checking It Twice}
With Halloween just behind us and the Christmas trees already rising in the department stores, we’re stepping into the holiday season once again. This is the greatest time of year to make sure your paid search campaigns are running smoothly, especially as you gear up for heavy traffic to your site. To give you an […]
AdWords Account Health: Search Query Reports
As AdWords accounts mature, optimization processes are necessary to maintain and improve the health of any paid search account. Data collected from Search Query Reports (SQRs) is a powerful ally in this quest. After all, the physical therapy clinic in bergen county reflect exactly how users are searching for your vape pen starter kits […]
Negative Keywords: Important Things Marketing Execs Need to Know
Managing your paid search channel is a full time job, which is why you’ve hired an agency to help out. But just because you’ve outsourced this valued channel doesn’t mean you don’t need to keep up with how your agency is managing your channels. One thing you’re definitely going to hear a lot about […]
Simple Excel Tricks for PPC Ad Copy Writing
When it comes to writing ad copy, the last thing you want is technology blocking your creativity. Follow these simple steps and you’ll be writing your ad copy more efficiently than ever! Whether you’re new to PPC or you’re a seasoned ad copy aficionado, you should have an easy-to-access excel sheet with all the […]
Casting Your Net Wide
The importance of not just using search and display, but expanding with video advertising when the assets are available. Have you ever heard the phrase, “Don’t put all of your eggs in one basket?” Of course you have. Well, that phrase is applicable to many paid search campaigns that are only using search and display. […]
10 Reasons Why You Should Focus on Ad Copy
Data is a huge part of our everyday in the PPC space. We focus on keyword selections, bidding options, dimensions and advanced settings. However, do we really apply the same keyword principles as we should with our ad copy? Here are 10 reasons why you should stop only focusing on keywords and bidding and spend […]
Google +1 Effect on PPC
Tracy Earles VP of Marketing & Business Development Bryan Connally recently wrote a blog post on Google’s new social recommendation tool, +1. In particular, he addressed whether your site should implement +1. While his analysis was fairly broad (i.e. should your site participate or not), I’d like to take a narrower look at +1’s effect on […]
Take Back Your Brand
Jeff Edwards Internet Marketing Specialist The rewards of having a well known brand name are obvious. A well executed brand strategy can make your company much more recognizable and trusted by consumers. This can pay off when it comes to sales, and can lead to a huge ROI for your company. Chances are if you […]