From SEO to SGE: Surviving the Google Search Shake-Up
The launch of Google’s Search Generative Experience (SGE), powered by the Gemini AI platform, marks a pivotal moment in digital marketing. Google’s introduction of this new feature is changing the game for organic and paid search results and at Parallel Path, we are at the forefront of understanding and adapting to these changes, ensuring our […]
Evidence Over Everything: The New Standard in Health Products
If you’ve recently browsed store shelves, you’ve likely noticed an array of products boasting “natural” and “organic” labels. With all of these claims, consumers are now, more than ever, questioning if these products actually work. At Parallel Path, we’ve observed a notable shift in health and wellness consumer behavior. Consumers are now prioritizing effectiveness and […]
Shining a Light on the Missing Menopause Market
At Parallel Path, we are on a mission to transform lives and build a healthier world. We believe that humans deserve better health and that health deserves better marketing. Yet, amidst the dynamic landscape of women’s health, the menopause market remains a glaring blind spot. Menopause is not just another life stage; it is a […]
What the “Self-Focused” Consumer Expects from Your Brand
At Parallel Path, we are on a mission to transform lives and build a healthier world. We believe that humans deserve better health and that health deserves better marketing. To deepen our understanding of health and wellness consumers, we conducted a comprehensive study involving thousands of respondents across diverse demographics. We dove into their motivations, […]
Holistic Wellness for Gen Z Women: Trends and Challenges
In today’s fast-paced world, the landscape of health and wellness is constantly evolving, driven by the diverse needs and perspectives of different demographic groups. Among these, Gen Z women stand out as a formidable force, shaping trends and influencing conversations around holistic well-being. Shaped by digital technology and evolving societal norms, Gen Z as a […]
Cultivating Wellness: Prioritizing Mental Health in May and Beyond
As Mental Health Awareness Month continues through the month of May, Parallel Path stands firm in our dedication to prioritizing mental health and wellbeing in the workplace. As we navigate the ever-changing landscape of modern work culture, we have always believed in fostering a supportive environment where mental wellness has a chance to thrive. At […]
Growing a national massage franchise with a centralized digital marketing strategy
Client overview Elements Massage is a franchise-based massage therapy company that provides a variety of massage services to promote relaxation, stress relief, and overall well-being. It distinguishes itself through its commitment to personalized and therapeutic massage services and highly trained therapists. Their membership program and wide range of massage options also contribute to their appeal, […]
Health & Wellness Industry Trends 2023
Unveiling the Health and Wellness Industry in 2023 In this comprehensive exploration, we uncover the critical market trends and consumer insights shaping the health and wellness industry in 2023. As we navigate through the currents of change, we’ll highlight consumer preferences, brand responses, and the trajectory of the industry. Whether you’re a seasoned brand manager, […]
Beyond Benefits: The Art of Empathetic Connection in Health and Wellness Marketing
Picture this: you’re shopping for a new fitness app or a vitamin supplement. Brands bombard you, promising to revolutionize your life, but how many truly understand you and your needs? As health and wellness marketers, we must move beyond simply communicating the benefits of our products. We must go beyond the formula of communicating benefits […]