Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
Enabling Enhanced Ecommerce With and Without Shopify
Enhanced Ecommerce is an extension of the reporting available via Google Analytics Ecommerce reporting. As the name suggests, enabling this reporting expands upon what e-commerce
Paid Media Tips for Brand Safety During COVID-19
Brand Safety encompasses all the strategies and activities brands employ to safeguard their reputation while advertising online. This spans from paid media strategy all the
Better KPIs for Wellness Digital Marketing
High-performing digital marketing strategies rely on a built-in feedback loop that pulls regular analytics reports, analyzes marketing activities, and optimizes based on those findings. But
Tips for Better Digital Marketing Analytics for Outdoor Brands
You know the saying: “you can’t manage what you don’t measure?” Even if your wellness brand is in a moment of growth, without truly understanding
Four Content Planning Tips for Lifestyle Brands
Backpacker’s Pantry is one of the world’s foremost producers of freeze-dried food, and the brand’s domain earns a lot of traffic each month from relevant
Optimize Your Hospital’s TeleHealth Information on Google My Business During COVID-19
As the US continues to navigate outbreaks and shutdowns your hospital’s Google My Business profile should be optimized to maximize your exposure and service for
Stay Updated: Key Social Media Advertising Updates in 2020
The world of social media advertising can feel like it is evolving at light speed. To help you stay on top of opportunities to achieve
Google Ads Updates 2020
We wanted to take a moment to share noteworthy 2020 updates, beta programs, and features you may have missed from 2019 within the Google Ads
Five Signs Your Outdoor Brand is Wasting Money on Paid Search
Pay-per-click (PPC) or Paid Search advertising is a powerful marketing channel that can rapidly grow revenue for outdoor brands. Without a clear, informed strategy, however,