Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
Stay Updated: Key Social Media Advertising Updates in 2020
The world of social media advertising can feel like it is evolving at light speed. To help you stay on top of opportunities to achieve
Google Ads Updates 2020
We wanted to take a moment to share noteworthy 2020 updates, beta programs, and features you may have missed from 2019 within the Google Ads
Five Signs Your Outdoor Brand is Wasting Money on Paid Search
Pay-per-click (PPC) or Paid Search advertising is a powerful marketing channel that can rapidly grow revenue for outdoor brands. Without a clear, informed strategy, however,
How to Be More Human With Your Wellness Brand Social Media Strategy
Being Human on Social Media Leads to an ROI That You Can Measure Social media is a crucial part of any content marketing strategy, and
Storytelling in Health Insurance Marketing: Three Ways to Boost Brand Awareness
The Proven Power of Authentic Storytelling Health insurance marketing teams certainly have their work cut out for them during open enrollment. They face wild competition
Christian McCaffrey Serves Up Home Workout Tips With a Side of Hope on Ascent Protein AMA
Christan McCaffrey is already being lauded as the “new face of the Carolina Panthers.” He’s quickly become one of the team’s key leaders after signing
Five Things Your Marketing Team Can Do Now to Best Prepare for the Post-Pandemic Economy
Since early March 2020, much of American enterprise has been at a near-standstill. While there is no on-off switch to the national economy, there is
Three Ways to Maximize Brand Awareness During a Recession
The Digital Marketing landscape is rapidly changing under the economic pressure of the Coronavirus Pandemic. Agencies and Brands have needed to be agile to stay
Rocky Mountain Health Plan’s Film Content a Finalist at Brand Film Awards
Blood, a film by Rocky Mountain Health Plans with agency partner Parallel Path and film partner Roos Brothers and Greenpoint Pictures, has been named a