Ideas
Pioneering perspectives on health & wellness
The road to wellness is one of discovery and insight. At Parallel Path, we know the value of shared knowledge, visionary ideas, and leading-edge thought leadership. Uncover actionable ideas, understand the evolving health and wellness landscape, and gain inspiration. Here, the power of marketing aligns with the pursuit of health and happiness, driving forward the wellness revolution. Ready to explore?
A Poetic Pause to Reveal the Solution
The faster we can connect, the more we can get done. Isn’t that the promise of email, texts, Zoom, and Slack? 5G doubles productivity. Go!
Is Google Search Dying?
Believe it or not, we have been hearing that SEO is dead every year since Richard Hoy first claimed it on the Online Advertising Discussion
Marketing to Gen Z: Authenticity Matters
Generation Z and Brand Engagement Born in the mid-1990s and mid-2000s, living entirely within the digital age, Generation Z has never experienced a time without
Using Search Impression Share to Identify Growth Opportunities for Health, Wellness and Lifestyle Brands
Are you seeing success with your lead generation or e-commerce search campaigns, but don’t know what more you could be getting out of them? What
Optimizing Paid Social Media for Algorithms
How health, wellness, and lifestyle brands can curate paid social media strategies to win the algorithm game If you spend time on social media sites
5 Marketing Priorities of Hospitals & Health Systems
The modern hospital and health system marketer must meet their audience where they are. Having a digital-first approach is critical for success. Now more
Reddit Advertising for Health, Wellness and Lifestyle Brands
How brands can use Reddit to engage with a valuable audience Social media platforms have largely evolved into places to consume content, instead of sharing
Instagram Shopping An E-Commerce Overview
Instagram Shopping: An Opportunity for Health, Wellness, and Lifestyle Brands With more than 1 billion active users each month, it’s no surprise that Instagram
Mindfulness for Smarter Marketing
Leveraging human-first experiences to build strategic plans for Health, Wellness, and Lifestyle Brands As marketers, it’s easy to forget that we are also consumers,