Digital Marketing Veteran from IBM Takes the Reins at Parallel Path, Readying for Next Stage of Growth

BOULDER, CO., December 2, 2018

IBM executive John Kadlic has recently taken ownership of digital marketing agency Parallel Path, and will be its CEO.  A digital marketing veteran, Kadlic was eager to get back to his roots as a leader of independent agencies like Parallel Path.  “Having led many different types of digitally-focused agencies and consultancies over the years, I’ve always been most invigorated by independent shops that have a solid foundation of great clients and talented associates that are nimble and well-positioned to grow.  Parallel Path has a 12-year history of success and I’m excited to work with the team to further advance its market-leading position.” Most recently, Kadlic was the North American Practice Leader for IBM iX, the digital experience and marketing arm of IBM’s Global Business Services Division.  He joined IBM as a result of the 2016 acquisition of Resource/Ammirati, one of North America’s largest independent digital agencies, where he was the President and helped shape its position as an industry thought leader. At Resource/Ammirati, Kadlic helped build the agency into a nationally recognized agency hailed for its pioneering digital work for such clients as Nike, L.L. Bean, Burton, Vail Resorts, Ohio State Wexner Medical Center, Victoria’s Secret, Procter & Gamble.  

“We are all excited to have someone of John’s experience take the helm at Parallel Path.” said Bryan Boettiger, Co-Founder and COO.  “We have worked hard to build a successful digital marketing agency over the last 12 years that makes a real impact for our clients and I believe John’s added leadership positions us to take the agency into the future.”

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