Integrated Marketing Strategy: Why Traditional and Digital Media Should Work Together
The Marketing Landscape: A Convergence of Old and New What do a billboard on a bustling highway, a radio jingle that you can’t seem to shake off, and a targeted Facebook ad all have in common? They’re all pieces of a grand, evolving puzzle we call marketing—a domain as ancient as the bazaars of old […]
An Overview on Using ChatGPT in Healthcare Marketing
In the ever-evolving universe of healthcare marketing, the ability to predict and adapt to trends is more than a luxury—it’s a necessity. Amidst the noise of countless marketing strategies, a new tool is making a name for itself, promising a revolutionary approach to engagement and communication. That tool is OpenAI’s ChatGPT. Now, you might be […]
GA4 Predictive Audiences
Agency POV Google recently rolled out their highly anticipated Google Analytics 4 that leverages machine learning models to provide marketers with some unique tools that can help improve performance and drive results across Google Ads. Perhaps the most intriguing of these is the ability to create Predictive Audiences. Before diving too deeply into this article […]
Google Ads Beta and Innovations You May Have Missed from Q3 & Q4 of 2020
Google Ads platform is constantly innovating with the introduction of new features or betas. Here is an overview of the highlights from some of the more impactful and relevant for brands and organizations in health, wellness, and lifestyle. Feel free to reach out to Parallel Path if there are any questions on anything specific or […]
Clubhouse – The Newest Social Media Platform You Should Be On
A Guide for Health, Wellness, and Lifestyle Brands What is Clubhouse? It seems like everyone’s raving about the exciting new social media platform that recently hit the App Store. Clubhouse is a new live audio chat room that has built its reputation, in part, on exclusivity. Because the app is still in beta testing, […]
The Digital Marketing Analytics Checklist
A Digital Marketing Checklist to Make Your Data Work for You Digital marketing analytics can provide a wealth of information regarding consumers’ preferences, behaviors, and desires. It can also help marketers measure the effectiveness of their marketing practices and strategies. There are hundreds of ways for brands to use data to grow their business. […]
Google Analytics 4
Google’s most significant change to its analytics platform launches in response to a cookie-less future. What you need to know to keep your competitive edge. Introduction to GA4 Google recently released its newest analytics offering, Google Analytics 4, and that’s a big deal. GA4 is an entirely new analytics platform from Google that is meant […]
How Your Brand Can Promote Social Media Wellness
With people spending so much more time at home because of the COVID-19 pandemic, the danger of over-using social media is real, even for people for whom health and wellness is a priority. Remember what Jack Ma, the founder of Alibaba said: “Today’s customers want to be healthy and happy, no matter who they are.” […]
Analyzing the Health Insurance Customer Journey
You know the saying about taking a walk in another person’s shoes? If you’re in the business of providing health insurance plans, your marketing efforts need to start by donning more than just a new pair of shoes. To really understand how people find their way to your company, and also understand their experience once […]