Growing a National Massage Franchise with a Centralized Digital Marketing Strategy

Female client receiving deep tissue massage

Background After a massage franchise with over 200 independently-owned locations across the United States and Canada was acquired by a private equity firm, the brand reached out to Parallel Path to unify and improve its digital marketing for the benefit of the entire franchise network.   Challenge “What we know from our experience is that the […]

How Your Brand Can Promote Social Media Wellness

With people spending so much more time at home because of the COVID-19 pandemic, the danger of over-using social media is real, even for people for whom health and wellness is a priority. Remember what Jack Ma, the founder of Alibaba said: “Today’s customers want to be healthy and happy, no matter who they are.” […]

Analyzing the Health Insurance Customer Journey

You know the saying about taking a walk in another person’s shoes? If you’re in the business of providing health insurance plans, your marketing efforts need to start by donning more than just a new pair of shoes. To really understand how people find their way to your company, and also understand their experience once […]

Parallel Path Named One of Denver’s Largest Agencies

Parallel Path Digital Marketing Agency has been named one of Denver’s largest agencies by the Denver Business Journal. Parallel Path is a Boulder-based agency that helps ambitious health, wellness, and lifestyle brands grow faster through the power of digital marketing.  “This ranking demonstrates the value client partners have found in our approach and ability to […]

Parallel Path Names Michael Shore Senior Director of Strategic Consulting

Parallel Path is thrilled to announce that Michael Shore has joined the agency as Senior Director of Strategic Consulting. Michael has over ten years of marketing expertise and recently rejoined Parallel Path after a tenure at 3Q Digital, a well regarded digital agency, where he led their global relationship with LinkedIn out of Dublin, Ireland. […]

Four Content Planning Tips for Lifestyle Brands

Backpacker’s Pantry is one of the world’s foremost producers of freeze-dried food, and the brand’s domain earns a lot of traffic each month from relevant outdoor and active lifestyle consumers looking for information ranging from finding the perfect e-bike to campfire safety tips. In particular, one blog post has recently earned incredible traffic growth during […]

Optimize Your Hospital’s TeleHealth Information on Google My Business During COVID-19

As the US continues to navigate outbreaks and shutdowns your hospital’s Google My Business profile should be optimized to maximize your exposure and service for your audience. Your Google My Business listing is critical to driving traffic to your healthcare website, providing great customer service, and communicating valuable information to your patients and their families. […]

Parallel Path Supports Children’s Hospital Colorado as the First Pediatric Hospital in U.S. to Offer 3D Printed Casts

Kids can keep running, climbing, and swimming this summer thanks to 3D printed cast from the innovative team at Children’s Hospital Colorado that prints waterproof, breathable, and adjustable casts that let kids keep being kids, even while healing from a broken bone or sprained wrist. As Children’s Hospital Colorado’s digital marketing agency, Parallel Path developed […]

How to Be More Human With Your Wellness Brand Social Media Strategy

Being Human on Social Media Leads to an ROI That You Can Measure Social media is a crucial part of any content marketing strategy, and you have probably read a thousand listicles and downloaded dozens of ebooks on how to better leverage your social media channels to grow your business. But, before even planning your […]

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