How Your Brand Can Promote Social Media Wellness

Megan JoosteBlog, Health and Wellness, Social Media

With people spending so much more time at home because of the COVID-19 pandemic, the danger of over-using social media is real, even for people for whom health and wellness is a priority. Remember what Jack Ma, the founder of Alibaba said: “Today’s customers want to be healthy and happy, no matter who they are.” He’s right. And for brands … Read More

Analyzing the Health Insurance Customer Journey

Megan JoosteBlog, Content Marketing, Inbound, Marketing, Matrix

You know the saying about taking a walk in another person’s shoes? If you’re in the business of providing health insurance plans, your marketing efforts need to start by donning more than just a new pair of shoes. To really understand how people find their way to your company, and also understand their experience once they’re there, you need a … Read More

Parallel Path Named One of Denver’s Largest Agencies

Megan JoosteNews/Press

Parallel Path Digital Marketing Agency has been named one of Denver’s largest agencies by the Denver Business Journal. Parallel Path is a Boulder-based agency that helps ambitious health, wellness, and lifestyle brands grow faster through the power of digital marketing.  “This ranking demonstrates the value client partners have found in our approach and ability to support their goals and growth,” … Read More

Parallel Path Names Michael Shore Senior Director of Strategic Consulting

Megan JoosteNews/Press

Parallel Path is thrilled to announce that Michael Shore has joined the agency as Senior Director of Strategic Consulting. Michael has over ten years of marketing expertise and recently rejoined Parallel Path after a tenure at 3Q Digital, a well regarded digital agency, where he led their global relationship with LinkedIn out of Dublin, Ireland. Prior to that, he had … Read More

Four Content Planning Tips for Lifestyle Brands

Megan JoosteBlog, Content Marketing, Matrix

Backpacker’s Pantry is one of the world’s foremost producers of freeze-dried food, and the brand’s domain earns a lot of traffic each month from relevant outdoor and active lifestyle consumers looking for information ranging from finding the perfect e-bike to campfire safety tips. In particular, one blog post has recently earned incredible traffic growth during COVID-19: “10 Foods to Keep … Read More

Optimize Your Hospital’s TeleHealth Information on Google My Business During COVID-19

Megan JoosteBlog, Healthcare, Matrix

As the US continues to navigate outbreaks and shutdowns your hospital’s Google My Business profile should be optimized to maximize your exposure and service for your audience. Your Google My Business listing is critical to driving traffic to your healthcare website, providing great customer service, and communicating valuable information to your patients and their families. The following optimization recommendations will … Read More

Parallel Path Supports Children’s Hospital Colorado as the First Pediatric Hospital in U.S. to Offer 3D Printed Casts

Megan JoosteNews/Press

Kids can keep running, climbing, and swimming this summer thanks to 3D printed cast from the innovative team at Children’s Hospital Colorado that prints waterproof, breathable, and adjustable casts that let kids keep being kids, even while healing from a broken bone or sprained wrist. As Children’s Hospital Colorado’s digital marketing agency, Parallel Path developed and managed a digital strategy … Read More

Storytelling in Health Insurance Marketing: Three Ways to Boost Brand Awareness

Megan JoosteBlog, Marketing, Matrix

The Proven Power of Authentic Storytelling Health insurance marketing teams certainly have their work cut out for them during open enrollment. They face wild competition and market fluctuations while trying to reach, educate, and convert during a short three-month period. To truly have an impact during open enrollment, health insurance companies can employ a strategy anchored on authentic storytelling that … Read More

Growing a National Massage Franchise with a Centralized Digital Marketing Strategy

Megan JoosteCase Studies, Marketing, Matrix

Background After a massage franchise with over 200 independently-owned locations across the United States and Canada was acquired by a private equity firm, the brand reached out to Parallel Path to unify and improve its digital marketing for the benefit of the entire franchise network.   Challenge “What we know from our experience is that the foundation of any successful franchise … Read More

Christian McCaffrey Serves Up Home Workout Tips With a Side of Hope on Ascent Protein AMA

Megan JoosteBlog, Health and Wellness, Matrix, Perspective

Christan McCaffrey is already being lauded as the “new face of the Carolina Panthers.” He’s quickly become one of the team’s key leaders after signing a four-year, $64 million contract extension in April, making him the highest-paid running back in NFL history and all-around Good Guy. He is known for his “welcome texts” whenever a new player joins the team, … Read More

United Health Foundation Gives $500K Towards Behavioral Health

Megan JoosteNews/Press

The United Health Foundation has announced a gift of $500,000 towards behavioral needs for Colorado residents in the midst of the COVID-19 pandemic. The donation, which was made to the Colorado Community Health Network, will support its Community Health Centers in Colorado. Says Patrick Gordon, President and Chief Executive Officer, Rocky Mountain Health Plans and UnitedHealthcare Community & State Colorado … Read More

Rocky Mountain Health Plan’s Film Content a Finalist at Brand Film Awards

Megan JoosteHealthcare, Matrix, News/Press

Blood, a film by Rocky Mountain Health Plans with agency partner Parallel Path and film partner Roos Brothers and Greenpoint Pictures, has been named a 2020 finalist at the Brand Film Awards. The film, part of the 3-year award-winning Life on the Western Slopes (LOWS) campaign series, tells the stunning story of Andy Blood, who became paraplegic after a 2004 … Read More

Digital Customer Experience in the Time of Coronavirus: Parallel Path Featured in eHealthcare Strategy & Trends

Megan JoosteNews/Press

Parallel Path is pleased to share that “Digital Customer Experience in the Time of Coronavirus” authored by CCO Hardy Kalisher has been published in industry-leading publication eHealthcare Strategy & Trends. The article shares ways that organizations across healthcare and wellness can double down on digital customer experience in the time of social distancing, sheltering-in-place, and quarantine —and ensure their customers … Read More

Willow Smith Joins Parallel Path as Managing Director of Performance Media

Megan JoosteNews/Press

Parallel Path is thrilled to announce that Willow Smith has joined the agency as Managing Director of Performance Media. Willow is an experienced digital marketing professional who will be responsible for the overall excellence of the Parallel Path Performance Media department in support of organizations and brands across health, wellness, and lifestyle. From strategy to execution, Willow will lead Parallel … Read More

Health Food Brands: Reach More Customers With Detailed Product Pages

Megan JoosteBlog, Health and Wellness, Matrix

People can’t buy products they can’t find. For CPG brands across health and wellness, being easily found by your target audience means having relevant content on your product pages that matches user search intent. In this blog, we explain how you can improve your ranking for flavor, variety, and size modified searches by:  Creating product detail pages targeting those individual … Read More

Olive Raises Additional $51M in New Investment Round

Megan JoosteNews/Press

Parallel Path client partner Olive, a Columbus, Ohio-based startup creating the “AI workforce for healthcare,” has secured $51 million in a new investment round. The infusion comes from investors including Drive Capital,  Oak HC/FT, and Ascension Ventures. The effort was led by General Catalyst, whose portfolio includes Airbnb, ClassPass, Stripe, and Warby Parker.  The Olive software toolkit automates administrative repetitive, … Read More

Health Food Brands: Reach More Customers With Detailed Product Pages

Megan JoosteBlog, Health and Wellness, Matrix, SEO

People can’t buy products they can’t find. For CPG brands across health and wellness, being easily found by your target audience means having relevant content on your domain that matches user search intent. Increase Sales Through Optimized Content Along with conducting keyword research to help you write timely, optimized content that can help keep your products high in the SERPS … Read More

More People are Searching for “Coronavirus” Than “COVID-19” Right Now

Megan JoosteMatrix, SEO, Web Analytics

We are certainly at an odd moment in time, and today there are more questions than answers regarding the development of the Coronavirus pandemic. The vast majority of those questions are being made as online search queries. As news and updates on the rapidly evolving Coronavirus pandemic continue to inundate inboxes and newsfeeds across the country, many of our clients … Read More