The critically-acclaimed integrated marketing campaign wins a Platinum for Best Rich Media. Boulder, Colorado, February 21, 2020 — Parallel Path is proud and honored to announce that the Life on the Western Slope integrated marketing campaign developed for Rocky Mountain Health Plans won the Platinum Award for Best Rich Media at the 2019 eHealthcare Leadership Awards. The awards attract 1,000 … Read More
Partnership with Streamline Brands to Drive Next Era of Growth
Parallel Path is proud to announce its partnership with Streamline Brands Safesplash, Swimtastic, and SwimLabs as the brand prepares for its next wave of growth. Streamline Brands is the leading franchisor of swim school concepts in the United States, with over 170 swim schools in its network. Parallel Path will be providing a range of digital marketing services to the … Read More
Integrating Billboard Advertising with Digital-First Marketing Campaigns
Billboards may be one of the oldest forms of advertising, but their time in the sun is far from over. With brands facing increasingly fierce competition for eyeballs on desktop and mobile screens, there’s a case for integrating Out of Home (OOH) advertising with digital marketing campaigns now more than ever. Rohan Oza, arguably one of the most successful modern … Read More
Human Form Fitness to Bring Personalized Health and Wellness Coaching to Parallel Path
Holistic health and fitness coaching now offered to all Parallel Path employees. Boulder, CO., February 7, 2020 Parallel Path is pleased to announce the launch of a partnership with Ohio-based Human Form Holistic Health, Fitness, and Performance Institute to provide personalized health coaching services to all Parallel Path employees. The program is being offered free-of-charge to staff as part of … Read More
New Electrolyte and Protein-Packed Beverage Joins the Ascent Family
We like it when friends make awesome new products. Today, our friends at Ascent celebrated the launch of their new Recovery Water, a refreshing, revolutionary beverage that offers 20g of clean protein and electrolytes — all in 100 calories — to help us recover from a hard workout (or just a hard day’s work). Ascent has been sourcing the industry’s … Read More
Maximizing ROI on Your Hospital’s Digital Marketing
Why Read This Paper Since 2006, Parallel Path has been crafting and deploying highly-effective marketing solutions for clients that include some of the country’s top hospitals and insurance companies. This article draws from insights we have gleaned from our work to help our client partners achieve unprecedented marketing growth and performance. This paper offers the following five-point framework to help … Read More
How to Work Remotely While Traveling
The story of how Wyeth Leemon came to be an internationally traveling remote employee began with a round-trip ticket to Bangkok and resignation. But fortunately for both Wyeth and the Parallel Path team, that resignation was turned down and turned into an opportunity for both parties to see if a remote working arrangement could really work. TL;DR: Working remotely works. But … Read More
Rocky Mountain Health Plans’ ‘The Redstone Pack’ a Banff Mountain Film Competition Finalist
The film continues to receive critical acclaim. Boulder, Colorado, October 8, 2019 – The Redstone Pack, a film created by Parallel Path, a full-service marketing agency, and Roos Brothers, a directing and producing team, is a finalist in the 2019 Banff Mountain Film Competition. The film follows Grand Junction resident Aaron Natoniewski – from his impromptu leap into the world … Read More
Mental Health Training for Coaches a New (and Welcome) Requirement across Colorado Athletics
Mental health in children is at the forefront of the national health conversation. Per the latest data via the National Survey of Children’s Health, depression, anxiety, and behavioral or conduct problems remain prevalent among children and adolescents across the United States. This fall, the Colorado High School Activities Association is making a bold move to help improve the mental health … Read More
Mountainfilm on Tour Brings RMHP’s ‘Life on the Western Slope’ to International Audiences
A short film featuring Ron Black of The San Juan Dance Club, created by Parallel Path and Colorado natives the Roos Brothers for Rocky Mountain Health Plans (RMHP) will grace big screens around the world as an official selection of the 2019 Mountainfilm World Tour. The tour, an extension of the Mountainfilm Festival held annually in Telluride, Colorado, brings select … Read More
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