BOULDER, Colo. – November 19, 2014 – Parallel Path, a data-driven digital marketing firm, has been selected by Craig Hospital in Denver as its digital marketing agency of record. The world renowned rehabilitation hospital is investing in a data driven digital marketing approach so doctors, nurses, patients and family members of patients suffering from spinal cord injury or traumatic brain injury can easily find valuable information quickly, when it matters most, while they are discovering, considering and making decision for the best rehabilitation care.
“Craig Hospital is one of the top rehabilitation centers in North America. It’s an inspiring place with passionate people and we are thrilled to be selected as their digital marketing partner to achieve their goals,” said Hardy Kalisher, VP of Strategic Consulting and Business Development at Parallel Path. “People are using digital devices – desktops or mobile – as their primary source for gathering information and making healthcare decisions. Craig Hospital recognizes the importance of being a thought leader and participating in the conversation, digitally, with the right content for the right people at the right time. There is tremendous alignment with our approach and Craig Hospital’s marketing vision.”
Craig Hospital is one of few hospitals around the country to recognize the value that a data-driven digital marketing strategy can bring. Hospitals have been late adopters to digital marketing with estimates as low as only 150 of the nation’s 6,000 hospitals leveraging digital market strategies and tactics. Parallel Path’s Digital Marketing framework begins with the deployment of a full Data Collection Infrastructure that will enable Craig Hospital to track and measure the activity, behavior and result-metrics of their digital marketing strategy.
“Most marketers are aware that half their marketing is working, but they don’t know which half,” explains Kalisher. “With deployment of our custom Data Collection Infrastructure, Craig Hospital will know what is working and together we can achieve measurable goals.”
About Craig’s Hospital
Craig Hospital is a Rehabilitation Hospital in Englewood, Colorado specializing in Spinal Cord Injury (SCI) and Traumatic Brain Injury (TBI). Craig is a 93-bed, private, not-for-profit, free-standing long-term acute care and rehabilitation hospital that provides a comprehensive system of inpatient and outpatient medical care, rehabilitation, neurosurgical rehabilitative care, and long-term follow-up services. For more information about Craig Hospital, please visit: craighospital.org.
About Parallel Path
Parallel Path is a data-driven, digital marketing and consulting firm located in Boulder, Colo. Parallel Path offers a suite of best in class services and custom programs to creatively and analytically help enterprise and SMB client partners expand brand awareness, attract new customers, and retain customers through digital touch points. Solutions include digital strategy development, SEO, paid search marketing, remarketing, display management, web analytics, creative services and more. For additional information, please visit parallelpath.com