BOULDER, Colo. – September 23, 2014 – Parallel Path, a data-driven digital marketing firm, has been selected by Giordano’s Famous Chicago Pizza as its digital marketing agency of record. Giordano’s is taking a fresh approach to reinvigorate the 40-year-old pizza franchise by partnering with Parallel Path to optimize their digital presence across web and mobile platforms.
“Giordanos’ leadership team has a respected and proven track record of success and by taking a data-driven, digital approach, Giordano’s will remain relevant to a whole new generation of Chicago-style, deep-dish pizza connoisseurs,” said Bryan Boettiger, co-founder and COO of Parallel Path.
Giordano’s is on a high-growth trajectory with 47 locations and additional planned expansion. The pizza chain will support its franchisees and company-owned stores with a renewed digital focus. Parallel Path will design, deploy, and manage a custom data collection infrastructure (DCI) as well as an integrated multi-channel digital strategy comprising each phase of the buyer journey; awareness, consideration, intent, decision and retention.
Based in Chicago, Giordano’s Famous Chicago Style Deep Dish Pizza has been serving its world-famous pizza since 1974, when founders and immigrant brothers Efren and Joseph Boglio became discouraged by the lack of their type of stuffed pizza available in the Chicago area. Becoming one of the originators of what is now internationally known as Chicago-style stuffed pizza, Giordano’s has 41 locations throughout the greater Chicagoland area, a food truck, locations in Florida, and is also available for shipping anywhere in the continental United States by visiting giordanos.com.
About Parallel Path
Parallel Path is a data-driven, digital marketing and consulting firm located in Boulder, Colo. Parallel Path offers a suite of services and custom programs to creatively and analytically help enterprise technology and retail organizations drive online brand outreach through digital customer touch points. Point solutions include strategy development, web analytics, display buying and management, SEO, paid search marketing, remarketing, local business listings, 360° Degree Tracking and more. For additional information, please visit parallelpath.com or follow on Twitter @ParallelPath.