Parallel Path Appoints John Schoofs as VP of Digital

BOULDER, Colo. – August 19, 2014 – Parallel Path, a data-driven marketing firm, is today announcing the appointment of John Schoofs as VP of Digital. In this new role, Schoofs will ensure clients’ experience cohesion, consistency and quality in the services they receive from Parallel Path whether it is SEO, paid search, display, content marketing, web analytics or the entire suite of digital marketing services.

Schoofs has worked in the industry for nearly a decade and has been with Parallel Path since 2010 as the Director of Web Analytics. Schoofs’ background in digital marketing, coding and web analytics has served to bolster Parallel Path’s core mission of ‘Data Driven Evolution.’ As the newly appointed VP of Digital, Schoofs will continue the evolution of Parallel Path’s service delivery teams and processes to ensure a holistic approach across digital marketing programs to truly leverage data-driven marketing and continue the company’s tradition of industry leading service and client success.

“Building, leading and managing a digital team is complicated. Schoofs is uniquely equipped with the experience and skill sets few in the digital industry can match with a complete understanding of the digital toolset, big agency experience, strong analytical and computational skill sets, and the linear thought processes that deliver efficient program execution.  Client partners will thrive under John’s  senior leadership, succeeding through true data driven evolution,” said Bryan Boettiger, co-founder and Chief Operating Officer at Parallel Path. “I’m thrilled to have John take on this role to help us provide the highest quality service possible at Parallel Path.”

About Parallel Path

Parallel Path is a data-driven, digital marketing and consulting firm located in Boulder, Colo. Parallel Path offers a suite of services and custom programs to creatively and analytically help enterprise technology and retail organizations drive online brand outreach through digital customer touch points. Point solutions include digital strategy development, SEO, paid search marketing, display management, web analytics, 360° Degree Tracking and more. For additional information, please visit or follow on Twitter @ParallelPath.

Press Contact:

Courtney Walsh | Media Darling PR




Consumer Study Webinar

Please fill out the form below to watch the webinar

Consumer Study Webinar