This October, Parallel Path’s CEO, John Kadlic, was invited to participate in BizWest’s virtual Advertising, Marketing and Public Relations CEO Roundtable, along with other Colorado industry leaders to discuss how their agencies have been affected by the COVID-19 pandemic.
In this unprecedented time client’s marketing budgets are strained, company culture is disrupted, and opportunities for collaboration and creativity require a new paradigm. We are also pushed to create and embrace constant new innovations as we transition into this new way of operating. While these are challenges, the leading agencies are embracing and leaning into the current climate to deliver great partnerships with their clients.
Parallel Path, as well as many other companies have turned to virtually hiring and on-boarding remote employees. John Kadlic agreed that now is the time to take risks and do things differently. “We’re using this moment to experiment and try some things that might stick or might fail”.
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