How Healthcare Companies Can Address Inequities Through Media Investments
Content originally published on AdWeek Agencies are taking a broader look at the media ecosystem and committing to varying degrees of equitable buying. Despite this investments in equitable properties can still be as low as a few percent of the media mix. Increasing that number is especially crucial for clients in the healthcare industry. Read […]
Fact Vs. Fiction: 3 Measurement Myths Holding Back Your Marketing
Content originally published on Think With Google Marketers are no strangers to storytelling. Using data to craft compelling stories that connect the brand to its customers is at the core of what they do. Here, I’ll take a closer look at three of the most pervasive measurement misconceptions. Read more to find out what measurement […]
Hims & Hers’ Boost in Revenues and Users Underscores the Rise of D2C Healthcare
Content originally published on eMarketer Direct-to-consumer (D2C) tele-health firm Hims & Hers’ reported strong growth in revenues and users for 2021 and the last quarter in its recently released Q4 2021 earnings. Revenues grew 83% year-over-year from $148.8 million in 2020 to $271.9 million in 2021. Check out how Hims & Hers are utilizing D2C […]
How Brands Like Aveda and Kraft Heinz Are Unlocking the Value of Full-funnel Marketing
Content originally published on Think With Google Today’s consumer moves seamlessly across online and offline channels to find what they need. The path to purchase is complex, and it varies considerably by vertical and by individual shopping preference. Read more to learn how Kraft Heinz and Aveda are achieving their goals through full-funnel marketing. Read […]
Will We See More Doctors on Tiktok This Year?
Content originally published on eMarketer Most (51%) US adults say they’re most likely to seek health advice online (including social media), while only 31% say they’re most likely to contact their primary care provider to do the same. Why are health consumers opting for online > health professional advice? Read more to find out why. Read […]
How to Create High-Converting Ecommerce Landing Pages
Content originally published on BigCommerce Brick and mortar shops have storefronts, ecommerce stores have landing pages. Both need to be attention-grabbing and inviting. Did you know “visitors who land on a product page are 72% more likely to bounce than those who land on a landing page”? Because landing pages are optimized for conversions, they need […]
Google Takes Another Bite at a Third-party Cookie Replacement
Content originally published on eMarketer As third-party cookies leave the scene, Google has pitched ‘Topics’ to take their place on the Chrome browser to improve user privacy while allowing advertisers to continue segmenting their audiences. “The idea is to create a more privacy-focused approach to ad targeting.” While this improves privacy, the shift leads critics […]
Hardy Kalisher Named Parallel Path’s Chief Growth Officer
Parallel Path announces the appointment of its first Chief Growth Officer in the promotion of Hardy Kalisher to the C-Suite role. Coming off its strongest year of growth, the establishment of the Chief Growth Officer positions Parallel Path to further its mission as one of the most respected marketing agencies in the health, wellness, and […]
Parallel Path Welcomes Jackson Warn as Associate Strategic Consultant
Parallel Path is excited to welcome Jackson Warn as Associate Strategic Consultant. Jackson initially joined Parallel Path as an undergraduate intern while attending the University of Colorado before moving into his current marketing role. He has a passion for learning new skills and exploring solutions to problems businesses face through strategic thinking and collaboration. Being […]