How Google Is Building the Future of Measurement for the Industry
Content originally published on Think with Google Today, 80% of people in surveyed countries are concerned about the state of their online privacy. In turn, regulators and tech platforms have restricted techniques — such as device IDs and third-party cookies — that advertisers have relied on for decades to reach audiences and measure results. The […]
TikTok’s Getting Even More Shoppable
Content originally published on eMarketer TikTok announced new Shopping Ads in an effort to streamline in-app eCommerce. TikTok is leaning into what it calls the “Infinite Loop,” a buzzy way of redescribing the traditional eCommerce funnel as a cycle where users participate in both purchasing and marketing products. The ads are a threefold attempt at […]
Meet Our 2022 Parallel Path Summer Interns
Parallel Path is dedicated to investing in the next generation of business leaders and, for many, that starts with an internship. Parallel Path’s Summer Internship Program is rooted in four pillars: Learning – Training and learning directly from industry professionals Doing – Participation in meaningful projects and ongoing support of client initiatives Experience – Real […]
Why Marketers Are Missing Worlds of Content People Want — and How to Change That
Content originally published on Think With Google When it comes to content, the last two years reset all of our typical patterns. It’s not a stretch to say that video was the breakout app of this period. Whether short, long, streamed, or shared, we leaned on video to fill our constrained lives. Keep reading to […]
Allison Schoenback Joins Parallel Path as Senior Project Manager
Allison Schoenback has joined Parallel Path as a Senior Project Manager with significant experience in marketing and advertising. Proactive communication is a cornerstone of Parallel Path’s partnership culture and Allison will be a day-to-day client point of contact focused on delivering projects and scopes of work on time and within budget, while strategically managing resources […]
Parallel Path Welcomes NICE Recovery Systems
Parallel Path is excited to welcome Boulder, Colorado-based NICE Recovery Systems to our client-partner family. The NICE1 cooling and compression system is the market leader in technology and design. It is embraced by leading orthopedic surgeons, athletic trainers, and professional athletes, including the Steadman Clinic, CU Sports Medicine, New York Yankees, and US Ski & […]
McNeil and Mueller joining Parallel Path Leadership Team
Parallel Path announces the promotion of both Christin McNeil and Samantha Mueller as Directors of Strategic Consulting and Market Directors. Based in Columbus, OH, McNeil represents the agency as Market Director in the Eastern Region of the US and, likewise, Mueller, based in Boulder, CO, in the Western Region of the US. With the promotions, […]
Advertising Must Mend Its Relationship With the Public for a More Sustainable Digital Future
Content originally published on TheDrum In 2019, the Advertising Association’s Credos think tank published research revealing that public favorability towards advertising had hit an all time low since Credos had begun tracking the measure in 1992. According to the report, just 25% of those surveyed had a positive perception of the industry. We’re responsible for […]
How Healthcare Companies Can Address Inequities Through Media Investments
Content originally published on AdWeek Agencies are taking a broader look at the media ecosystem and committing to varying degrees of equitable buying. Despite this investments in equitable properties can still be as low as a few percent of the media mix. Increasing that number is especially crucial for clients in the healthcare industry. Read […]