Confronting The Mental Health Stigma
Confronting the Stigma Surrounding Mental Health As May, Mental Health Awareness Month comes to a close and society becomes more informed about mental health, a lingering shadow remains – stigma. Mental health stigma continues to be a pervasive force in many societies across the globe, presenting a significant barrier to acceptance and understanding. Despite progressive […]
Health & Wellness Industry Trends 2023
Unveiling the Health and Wellness Industry in 2023 In this comprehensive exploration, we uncover the critical market trends and consumer insights shaping the health and wellness industry in 2023. As we navigate through the currents of change, we’ll highlight consumer preferences, brand responses, and the trajectory of the industry. Whether you’re a seasoned brand manager, […]
Transform Your Business with Sustainability
The Green Revolution in Business: Why it Matters Every so often, a significant shift sweeps across the business landscape, prompting us to reconsider our practices, strategies, and purpose. In a world becoming increasingly aware of its environmental footprint, the shift towards green living in business represents one such tectonic movement. This transition, akin to a […]
How Managers Can Help Their People Thrive
Content Originally Published on Thrive Global In recent years we’ve seen a shift in people’s attitudes toward work. Where work was once thought to define who we are and how we fit in the world, work now needs to “work” for our whole lives. So, what do we really want from work? Increasingly we want […]
Gen Z Mental Health: the Impact of Tech and Social Media
Content Originally Published on McKinsey Health Institute Much like many relationships a person might have between ages 18 and 24, the relationship a young person has with social media can be complicated. No matter where they live, respondents in a new global survey said social media usage can lead to a fear of missing out […]
Box Breathing: Mental Health Benefits and Tips for Beginner
Content Originally Published on PyschCentral If you’ve ever taken a long, deep breath at the end of a stressful day, you probably know the calming effect it can have. Research shows the practice of controlled, deep breathing offers a number of positive effects on the body and mind. One such deep-breathing exercise is box breathing. […]
Health Care Systems Need to Better Understand Patients as Consumers
Content Originally Published on Harvard Business Review Patients in the United States aren’t loyal customers. They split their care across an average of four to five different provider networks each year. To remain competitive, health systems and traditional provider organizations must seek to better understand patients as healthcare consumers: how they make decisions, what motivates […]
Parallel Path Among the Best in the US with Google Premier Partner Status
Parallel Path is pleased to announce that it has been named a Google Premier Partner. This honor is presented to only the top 3% of marketing agencies in the United States, reflecting Parallel Path’s commitment to delivering exceptional digital marketing results to customers in the health and wellness industries. Parallel Path is among an elite […]
5 Charts on AI’s Role in Marketing
Content Originally Published on eMarketer Marketers are using AI to help with their more top-of-funnel efforts, but that may soon change.Marketing operations, analytics, and technology is one of the top areas of investment for marketers in the year ahead, according to Matter Communications. AI could take on a bigger role in measurement and analytics as […]