MIT Sloan Research on Artificial Intelligence and Machine Learning
Content Originally Published on MIT Management Sloan School There’s little question artificial intelligence and machine learning are playing an increased role in making business decisions. A 2022 survey of senior data and technology executives by NewVantage Partners found that 92% of large companies reported achieving returns on their data and AI investments — an increase […]
What To Expect in 2023 in AI
Content Originally Published on Stanford University Human-Centered Artificial Intelligence Foundation models – giant models that can be used for a variety of downstream tasks without additional training – have been seeing huge progress, and that will only improve next year, says Chris Manning, the Thomas M. Siebel Professor in Machine Learning in the School of Engineering, professor […]
Generative AI Can Help You Tailor Messaging to Specific Audiences
Content Originally Published on Harvard Business Review Marketers and communications strategists deploy audience segmentation plans all the time, but rarely based on decoding the “Hidden Who.” Admittedly, applying this lens to every communication is a tall order. But new technology may be able to help. Notably, artificial intelligence tools such as OpenAI’s ChatGPT can be […]
How Data and AI Can Advance Health Equity
Content Originally Published on HealthCareDive As pervasive health disparities in the U.S. continue to widen, data and artificial intelligence offer the potential to help close that gap. New technologies can analyze large, diverse data sets, informing the work of researchers, decision makers and policymakers across healthcare. If done correctly, AI can ultimately improve care delivery, […]
First Watch Restaurants Partners with Parallel Path to Increase Brand Awareness
The collaboration with First Watch will further drive the brunch brand’s national marketing strategy [Boulder, CO] – Parallel Path, an integrated marketing agency that grows brands at the forefront of better health and well-being, announced today that it has partnered with First Watch, an award-winning restaurant concept serving breakfast, brunch, and lunch, to enrich […]
Rocky Mountain Health Plans Earned Two 2022 eHealthcare Leadership Awards with Platinum Distinction
Parallel Path is pleased to announce its client partner Rocky Mountain Health Plans a UnitedHealthcare Company earned two Platinum Distinction honors from the 2022 eHealthcare Leadership Awards. This leading awards program, which draws some 1,000 entries, exclusively recognizes the very best websites and digital communications of healthcare organizations, online health companies, pharmaceutical/medical equipment firms, agencies/suppliers, […]
Amanda Williams Named Parallel Path’s Director of Integrated Strategy and Insights
Amanda Williams has been named Director of Integrated Strategy and Insights at Parallel Path. Parallel Path accelerates the growth of ambitious health and wellness brands by leveraging the power of digital-first marketing. Amanda is the ideal director to lead the Parallel Path Integrated Strategy and Insight practice due to her experience and alignment with Parallel […]
Senior Project Manager
Summary of Role At Parallel Path, we help ambitious health, wellness, and lifestyle brands grow faster through the power of digital marketing. With 15 years of history, we are a nimble and growing agency located in beautiful Boulder, CO, and are seeking an experienced Senior Project Manager to join our team. The Senior Project Manager […]
Twitter’s Advertiser Pool Began Draining Months Before Musk Takeover, Analysis Finds
Content originally published on Marketing Dive Musk’s first week at the Twitter helm has sparked a fresh round of controversy, with a rash of executive exits and renewed concerns over brand safety and security that have led major advertisers and agencies to step back from the platform. MediaRadar’s analysis indicates many in the industry anticipated […]