Did you know that 71% of people look up a business or service online before visiting for the first time? It is more vital now than ever for your franchise brand to begin investing marketing dollars in digital. If you aren’t aiming to capture the online traffic for your franchise services, then you will probably lose potential sales to competitors. … Read More

A successful franchise marketing plan begins with developing a strategy that will meet your business objectives. Begin with building awareness around your franchise brand. A strong brand name creates trust and loyalty among customers, whether the objective is to sell more franchises or to get customers to the doors. Focus on a localized franchise marketing strategy. Every franchise location should … Read More

With digital marketing spend expected to grow by $103 billion in 2019, it’s important to stay ahead of marketing trends for franchises. The most critical trend that franchises have to invest in is content marketing. It is the only channel that allows franchise businesses to communicate their value proposition throughout the entire customer lifecycle. Whether the objective is franchise development … Read More

All franchise marketing strategies should focus on “the five Ws and the H” in order to have an effective marketing program. The W that franchise marketing strategies need to first establish is the who. Understand your audience and tie it to your marketing objective. Is your goal to develop your franchise system and sell more franchises? Is your goal to … Read More