Brands Could Lose Fickle Gen Zers Over Poor Digital Experiences

Parallel PathNewsletter

Content originally published on Marketing Dive. As Generation Z users reach adulthood, gain spending power, and shop online in droves, they are demanding instant gratification from their digital experiences. Retailers and brands need to make a strong, lasting impression on Gen Zers or risk losing them to competitors. Learn how digital brand interaction will become more important than ever.  Read … Read More

Think Video Marketing Doesn’t Include Performance Marketing? Think Again

Parallel PathNewsletter

Content originally published on Think With Google. As relevant as ever, video has played a disproportionately large part in marketing for a while now, but even more so post-pandemic. Take full advantage of video by leveraging performance marketing, regular optimization, and a carefully developed funnel strategy. Read more on the publisher’s site.

Digital Ad Sales to Top Two-Thirds of Total Spend for First Time in 2021

Parallel PathNewsletter

Content originally published on MarketingDive The advertising industry appears to be bouncing back from the pandemic faster than expected and digital ad sales are predicted to reach new heights this year. With updated formatting and channels, growth will be seen across most areas with digital ad sales taking a strong majority. Stay up to date with the numbers behind this … Read More

6 Lessons in Loyalty Building From Health Care Content

Parallel PathNewsletter

Content originally published on Content Marketing Institute Remember the marketing plan your team crafted with excitement in the fourth quarter last year? Yeah, that’s been thrown out the window. Marketers have scrambled to grapple with our new reality during lockdown and what that means for our content, email campaigns, and social media posts. I’ve loved seeing how health care marketers have handled this … Read More

How to Craft an Authentic Brand Voice — 7 Healthcare Marketers Share Their Strategies

Parallel PathNewsletter

Content originally published on Becker’s Hospital Review As the people who must deliver honest and compassionate messaging to patients who may be facing uncertain or stressful journeys with their health, the marketing teams at hospitals and healthcare facilities have a tough task ahead of them. Below, seven healthcare marketers share their advice on how to create and maintain an authentic … Read More

5 e-commerce trends for 2021: What we learned from the 2020 holiday season

Parallel PathNewsletter

Content originally published on Adobe Blog The 2020 holiday shopping season (November through December) was one for the record books when it comes to its share of online spend in the U.S. Analysis by Adobe Digital Insights (ADI), which uses Adobe Analytics to analyze trillions of online engagements to 80 of the top 100 retailers in the U.S., has found that COVID-19 … Read More

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Newsletter Content Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Placerat orci nulla pellentesque dignissim enim sit amet venenatis. Eget duis at tellus at urna condimentum. Egestas pretium aenean pharetra magna ac placerat vestibulum lectus. Viverra nam libero justo laoreet. Fermentum et sollicitudin ac orci phasellus. Dictum non consectetur … Read More

How Three Emerging Brands Make Digital Marketing Work

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Did you know that 71% of people look up a business or service online before visiting for the first time? It is more vital now than ever for your franchise brand to begin investing marketing dollars in digital. If you aren’t aiming to capture the online traffic for your franchise services, then you will probably lose potential sales to competitors. … Read More

How to Create a Franchise Marketing Strategy

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A successful franchise marketing plan begins with developing a strategy that will meet your business objectives. Begin with building awareness around your franchise brand. A strong brand name creates trust and loyalty among customers, whether the objective is to sell more franchises or to get customers to the doors. Focus on a localized franchise marketing strategy. Every franchise location should … Read More

What You Need to Know About Advertising & Marketing Franchises

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With digital marketing spend expected to grow by $103 billion in 2019, it’s important to stay ahead of marketing trends for franchises. The most critical trend that franchises have to invest in is content marketing. It is the only channel that allows franchise businesses to communicate their value proposition throughout the entire customer lifecycle. Whether the objective is franchise development … Read More

Mastering The Five Ws Of Franchise Marketing

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All franchise marketing strategies should focus on “the five Ws and the H” in order to have an effective marketing program. The W that franchise marketing strategies need to first establish is the who. Understand your audience and tie it to your marketing objective. Is your goal to develop your franchise system and sell more franchises? Is your goal to … Read More

Gary Vee At IFA 2019: Follow The Consumer

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Gary Vaynerchuk, CEO and Co-Founder of VaynerMedia, gave the keynote speech at the IFA annual convention in Las Vegas on the importance of following your consumer base. He informed the attendees that the attention of the end consumer is shifting, so it is vital that franchises focus on marketing strategies in the digital world. Franchises need to begin utilizing digital … Read More