Category Archive

Content Originally Published on Thrive Global In recent years we’ve seen a shift in people’s attitudes toward work. Where work was once thought to define who we are and how we fit in the world, work now needs to “work” for our whole lives. So, what do we really want from work? Increasingly we want to be empowered to grow, … Read More

Content Originally Published on McKinsey Health Institute Much like many relationships a person might have between ages 18 and 24, the relationship a young person has with social media can be complicated. No matter where they live, respondents in a new global survey said social media usage can lead to a fear of missing out (FOMO) or poor body image, … Read More

Content Originally Published on PyschCentral If you’ve ever taken a long, deep breath at the end of a stressful day, you probably know the calming effect it can have. Research shows the practice of controlled, deep breathing offers a number of positive effects on the body and mind. One such deep-breathing exercise is box breathing. Box breathing is a relaxation … Read More

Content Originally Published on Harvard Business Review Patients in the United States aren’t loyal customers. They split their care across an average of four to five different provider networks each year. To remain competitive, health systems and traditional provider organizations must seek to better understand patients as healthcare consumers: how they make decisions, what motivates them, and how, where, and … Read More

Content Originally Published on eMarketer Marketers are using AI to help with their more top-of-funnel efforts, but that may soon change.Marketing operations, analytics, and technology is one of the top areas of investment for marketers in the year ahead, according to Matter Communications. AI could take on a bigger role in measurement and analytics as marketers attempt to optimize their … Read More

Content Originally Published on MIT Management Sloan School There’s little question artificial intelligence and machine learning are playing an increased role in making business decisions. A 2022 survey of senior data and technology executives by NewVantage Partners found that 92% of large companies reported achieving returns on their data and AI investments — an increase from 48% in 2017. But … Read More

Content Originally Published on Stanford University Human-Centered Artificial Intelligence Foundation models – giant models that can be used for a variety of downstream tasks without additional training – have been seeing huge progress, and that will only improve next year, says Chris Manning, the Thomas M. Siebel Professor in Machine Learning in the School of Engineering, professor of linguistics and of computer … Read More

Content Originally Published on Harvard Business Review Marketers and communications strategists deploy audience segmentation plans all the time, but rarely based on decoding the “Hidden Who.” Admittedly, applying this lens to every communication is a tall order. But new technology may be able to help. Notably, artificial intelligence tools such as OpenAI’s ChatGPT can be a very effective empathy assistant. … Read More

Content Originally Published on HealthCareDive As pervasive health disparities in the U.S. continue to widen, data and artificial intelligence offer the potential to help close that gap. New technologies can analyze large, diverse data sets, informing the work of researchers, decision makers and policymakers across healthcare. If done correctly, AI can ultimately improve care delivery, advance proactive healthcare planning and … Read More

Content originally published on Think with Google While focusing on measurement can help marketers fuel both short-term and long-term growth, not all measurement approaches are created equal. Success depends on having the right media strategies and tools. It may be tempting, for instance, to concentrate only on immediate results during disruptive times. But savvy marketers will combine their short-term and … Read More

Content originally published on Think with Google Today, 80% of people in surveyed countries are concerned about the state of their online privacy. In turn, regulators and tech platforms have restricted techniques — such as device IDs and third-party cookies — that advertisers have relied on for decades to reach audiences and measure results. The advertising industry needs to innovate … Read More

Content originally published on eMarketer TikTok announced new Shopping Ads in an effort to streamline in-app eCommerce. TikTok is leaning into what it calls the “Infinite Loop,” a buzzy way of redescribing the traditional eCommerce funnel as a cycle where users participate in both purchasing and marketing products. The ads are a threefold attempt at meeting scrollers “wherever they are … Read More

Content originally published on Think With Google  When it comes to content, the last two years reset all of our typical patterns. It’s not a stretch to say that video was the breakout app of this period. Whether short, long, streamed, or shared, we leaned on video to fill our constrained lives. Keep reading to learn about the complexities of … Read More

Content originally published on TheDrum In 2019, the Advertising Association’s Credos think tank published research revealing that public favorability towards advertising had hit an all time low since Credos had begun tracking the measure in 1992. According to the report, just 25% of those surveyed had a positive perception of the industry. We’re responsible for addressing those expectations and building … Read More

Content originally published on AdWeek Agencies are taking a broader look at the media ecosystem and committing to varying degrees of equitable buying. Despite this investments in equitable properties can still be as low as a few percent of the media mix. Increasing that number is especially crucial for clients in the healthcare industry. Read more to learn how healthcare … Read More

Content originally published on Think With Google Marketers are no strangers to storytelling. Using data to craft compelling stories that connect the brand to its customers is at the core of what they do. Here, I’ll take a closer look at three of the most pervasive measurement misconceptions. Read more to find out what measurement myths are holding back your … Read More

Content originally published on eMarketer Direct-to-consumer (D2C) tele-health firm Hims & Hers’ reported strong growth in revenues and users for 2021 and the last quarter in its recently released Q4 2021 earnings. Revenues grew 83% year-over-year from $148.8 million in 2020 to $271.9 million in 2021. Check out how Hims & Hers are utilizing D2C healthcare. Read more on the … Read More

Content originally published on Think With Google Today’s consumer moves seamlessly across online and offline channels to find what they need. The path to purchase is complex, and it varies considerably by vertical and by individual shopping preference. Read more to learn how Kraft Heinz and Aveda are achieving their goals through full-funnel marketing. Read more on the publisher’s site.

Content originally published on eMarketer Most (51%) US adults say they’re most likely to seek health advice online (including social media), while only 31% say they’re most likely to contact their primary care provider to do the same. Why are health consumers opting for online > health professional advice? Read more to find out why. Read more on the publishers site.