Olympics: How Brands Are Using AI to Track Their in-Game Sponsorships
Content originally published on Marketing Brew. AI has made its way into many aspects of life, including performance marketing. New developments allow marketers to attribute revenue from sponsorships and in-game advertising. With the recent conclusion of the summer Olympics, see how AI has helped brands track ROI during live sporting events. Read more on the publisher’s […]
Brands Could Lose Fickle Gen Zers Over Poor Digital Experiences
Content originally published on Marketing Dive. As Generation Z users reach adulthood, gain spending power, and shop online in droves, they are demanding instant gratification from their digital experiences. Retailers and brands need to make a strong, lasting impression on Gen Zers or risk losing them to competitors. Learn how digital brand interaction will become […]
Think Video Marketing Doesn’t Include Performance Marketing? Think Again
Content originally published on Think With Google. As relevant as ever, video has played a disproportionately large part in marketing for a while now, but even more so post-pandemic. Take full advantage of video by leveraging performance marketing, regular optimization, and a carefully developed funnel strategy. Read more on the publisher’s site.
YouTube is the Most Popular Social Platform for Adults – What’s Your Plan?
Content originally published on Search Engine Journal While we often focus heavily on Instagram or Facebook these days, and TikTok seems to be all the rage, you may be surprised to learn that Youtube remains the most used social network for adults aged 18-49. Ensure your brand’s strategy is in line with these real usage […]
Digital Ad Sales to Top Two-Thirds of Total Spend for First Time in 2021
Content originally published on MarketingDive The advertising industry appears to be bouncing back from the pandemic faster than expected and digital ad sales are predicted to reach new heights this year. With updated formatting and channels, growth will be seen across most areas with digital ad sales taking a strong majority. Stay up to date […]
6 Lessons in Loyalty Building From Health Care Content
Content originally published on Content Marketing Institute Remember the marketing plan your team crafted with excitement in the fourth quarter last year? Yeah, that’s been thrown out the window. Marketers have scrambled to grapple with our new reality during lockdown and what that means for our content, email campaigns, and social media posts. I’ve loved seeing how health […]
How to Craft an Authentic Brand Voice — 7 Healthcare Marketers Share Their Strategies
Content originally published on Becker’s Hospital Review As the people who must deliver honest and compassionate messaging to patients who may be facing uncertain or stressful journeys with their health, the marketing teams at hospitals and healthcare facilities have a tough task ahead of them. Below, seven healthcare marketers share their advice on how to […]
5 e-commerce trends for 2021: What we learned from the 2020 holiday season
Content originally published on Adobe Blog The 2020 holiday shopping season (November through December) was one for the record books when it comes to its share of online spend in the U.S. Analysis by Adobe Digital Insights (ADI), which uses Adobe Analytics to analyze trillions of online engagements to 80 of the top 100 retailers in the […]
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