MedVet, a Leader in Critical Pet Care, Partners with Parallel Path
Parallel Path, a premier health and wellness marketing agency, continues its strong growth by partnering with MedVet and its sister company, Veterinary Eye Institute (VEI). This significant collaboration underscores Parallel Path’s commitment to advancing health and wellbeing by extending its expertise to the veterinary care sector. Parallel Path will partner MedVet and VEI to build […]
Parallel Path Announces Strategic Rebrand to Align With Health and Wellness Focus
BOULDER, CO, OCT 5, 2023 – Parallel Path, a renowned leader in health and wellness marketing, today announced a strategic rebrand that encompasses more than a visual refresh; it signifies a deeper commitment to inspiring change and championing wellbeing. The rebrand reflects the company’s commitment to partnering with brands that are shaping a healthier future. […]
UnitedHealthcare Colorado Exceeded Goals and Achieved Record Breaking Growth
Client Overview More than 45 years ago, UnitedHealthcare Colorado’s Rocky Mountain Health Plans (RMHP) established itself as a dominant provider of health insurance coverage in Colorado with extraordinary community relationships. In 2016, RMHP was acquired by United Healthcare. In 2022, Parallel Path celebrated its 10th year as RMHP’s marketing partner, helping to launch RMHP’s digital […]
Growing a national massage franchise with a centralized digital marketing strategy
Client overview Elements Massage is a franchise-based massage therapy company that provides a variety of massage services to promote relaxation, stress relief, and overall well-being. It distinguishes itself through its commitment to personalized and therapeutic massage services and highly trained therapists. Their membership program and wide range of massage options also contribute to their appeal, […]
Growing a 70-Year-Old Outdoor Brand Through the Power of Digital Marketing
Backpacker’s Pantry has seen +158% online revenue since we started working together. Background Backpacker’s Pantry is one of the world’s foremost producers of freeze-dried food used globally by backpackers, campers, sailors, extreme athletes, explorers, and the US Ski Team. A true legacy brand, Backpacker’s Pantry stays true to its Boulder roots as a privately-held, […]
Consumer Insights Collective Sweepstakes Rules
Eligibility: The sweepstakes is open to individuals who are legal residents of the United States and are at least 18 years old at the time of entry. Employees, affiliates, and immediate family members of Parallel Path are not eligible to participate. Entry Method: To enter the sweepstakes, participants must complete the Health and Wellness Consumer […]
Embracing Inclusive Media Planning
Embracing Inclusivity in Health and Wellness Media Planning Inclusivity in the media landscape has moved from the periphery to the heart of successful marketing strategies. This shift is palpable in every sector but holds unique importance within health and wellness. Today’s consumers seek brands that resonate with their own diverse experiences and view of […]
Mindfulness Practices for Life Balance and Stress Management
Unveiling the Power of Mindfulness In our fast-paced world, feeling overwhelmed and out of balance is often the norm rather than the exception. It’s all too easy to become entangled in the frenzy of daily obligations, with mounting stress levels tipping the scales away from equilibrium. However, we have an underutilized, time-honored antidote at […]
Self-Care: A Healthy Mind, Body, and Spirit
The Art of Self-Care The importance of self-care in our lives cannot be overstated. As our everyday routines become increasingly fast-paced and stressful, the need for intentional self-care activities that rejuvenate our mind, body, and spirit has emerged as a necessity. In an age where multitasking is the norm and burnout is widespread, self-care has […]